Tokyo Otaku Mode (TOM), a new media startup focusing on Japanese geek culture, announced today it has raised funds from three VC firms, including YJ Capital (the investment arm of Yahoo Japan), Itochu Technology Ventures, and DG Incubation (of Digital Garage). Financial details were not disclosed. Prior to this fundraising, the startup raised more than $500,000 from 500 Startups and several notable angel investors in Japan and the US.
TOM was founded in 2011 in Tokyo (registered in Delaware), and has acquired more than 10 million ‘likes’ on its Facebook fan page since then, with some posts getting more than 100,000 ‘likes’. The company is also noted for having ex-Apple iAd chief Andy Miller as an advisor, which should certainly help as it dips its toes into mobile. TOM recently introduced a smartphone app called Otaku Camera that allows you to turn your snapshots into fun manga-style pictures.
The startup is currently preparing to get into e-commerce as well, which should be a strong monetization channel for them. Given their enthusiastic fan base, it’s likely that same audience would purchase limited-production items such as the very geeky products often featured on the site.
Earlier in the month we did a feature on Tokyo Otaku Mode, and you can read even more about their story in that article.