This startup wants to attract Greater China with livecast marketing, secures seed round

Shiryouko Studio is located just in front of Ximen Station of Taipei Metro (Image: Google Street View)

See the original story in Japanese.

Taiwan-based Shiryouko Studio, offering online video marketing for mobile game developers and other companies, unveiled on Friday that it has fundraised 30 million yen ($256,000) from Accord Ventures, Adways (TSE:2489), and Spicemart. Accord Ventures was launched back in November by Fumihiko Ishimaru, the former CEO of Tokyo-based startup accelerator Open Network Lab, while Spicemart is a mobile game-focused research firm spun off from Japanese mobile game developer (The) One of Them.

Shiryouko Studio is being managed by Capsule, a startup launched back in 2013 by Shusei Hanibuchi (a.k.a. Xiaoha in Mandarin) who used to work with Shanghai-based Adways China as an account managing director. Doing business mainly in Taiwan, the company streamcasts live programs every day from their satellite studio in Ximending, Taiwan’s busiest shopping district and the source of local fashion and subculture. In their interactive show, popular YouTubers as emcees feature gameplays of participating players in the studio involving spectators passing by to help Japanese game developers expose their product to the local market.

Shusei Hanibuchi, Founder of Capsule / Shiryouko Studio

According to Hanibuchi, the program production cost varies depending on the size or the frequency of the show but their client can order producing a show starting at hundreds of thousand dollars including fees for emcees, performers and directors. Shiryouko Studio wants to use the funds to enhance a platform to analyze video marketing effects, acquire clients from other verticals beyond mobile gaming, and start working on the expansion to mainland China.

Hanibuchi explained:

We already have an online dashboard for in-house use so that our team members can measure and analyze performance to report to our clients. However, we will enhance it so that our clients can log onto it by themselves to check out the performance of their sponsored shows.

In addition, we will be expanding to mainland China. In China, they typically use messaging apps to find and hire online video show emcees but we want to build an online marketplace dealing with them.

In China, there’s no YouTuber because YouTube is unavailable there, however, many video show emcees are actively performing on local video sharing sites like BiliBili and Youku Todou (NYSE:YOKU). As seen in an example like China-based cross-border e-commerce platform Bolome, it is obvious that the demand of such video show emcees or LP-ers is steadily increasing. The recent Asian expansion of Kamcord and other gameplay video sharing platforms is boosting such trends.


studio_picSiryouko Studio now has about 30 staffers in Taipei for studio management and program production as well as expanding to the Cantonese speaking market represented by Hong Kong. They plan to strengthen sales in Tokyo to serve more Japanese companies from other verticals than game developers, which typically expect inbound demands from the Greater China market.

Hanibuchi is well known in Taiwan as an entrepreneur doing his business all across Asia, presenting at IdeasShow and other many startup conferences out there.

In the video below, a local news channel reports how Siryouko Studio’s livecast attracts local game players and viewers.