Secai Marche nabs $1.4M to extend food supply chain connecting farmers with F&B in Asia

The Secai Marche team
Image credit: Secai Marche

Tokyo- / Kuala Lumpur-based Secai Marche, the Japanese startup behind a shared food supply chain for the Southeast Asian market under the same name, announced on Tuesday that it has secured 150 million yen (about $1.4 million US) from Beyond Next Ventures and Rakuten Ventures. The company plans to use the funds to strengthen its fresh food fulfillment service, hire new talents, and enhance its marketing effort.

Since its launch back in July of 2018, the company has been offering a cold supply chain connecting farmers and food producers with F&B businesses in the Southeast Asian market, especially optimized for the delivery of low-volume and high-mix orders.

Supply chains for fresh produce in the region is usually operated by the supplier side, which are optimized for bulk deliveries and therefore difficult to use it for small restaurants which typically ask for small orders or niche needs. The company wants to solve the problem by building a shared supply chain allowing several different food suppliers to use for delivery.

The company says more than 100 farmers and food producers in Japan and ASEAN as well as more than 300 restaurants and hotels are using the 20-month-old platform.

In view of optimized fresh food supply chain startups in the region, Thailand’s Freshket raised US$3 million in a Series A round last year, Y Combinator Alumni Eden Farm from Indonesia won a pre-Series A round in March this year, and Singapore-based Glife raised US$1.18 million in a seed round in 2019.

via PR Times