THE BRIDGE

contribution

Japan’s mobile analytics startup Fuller gains $4 million to fuel global expansion

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. Fuller, a Japanese startup focused on the smartphone apps field which provides user research (pace, Survey Monkey) like App Ape Analytics and other services, has gained a total of 420 million yen in funding. Investors, in addition to Voyage Ventures and Global Catalyst Partners Japan not to mention Sega Games – all based in Tokyo – and Asahi Shimbun headquartered in Osaka (Global Catalyst and Asahi being existing investors), include local government-related entities like those from Ibaraki and Niigata prefectures. See also: Japan’s mobile app analytics startup Fuller raises $1.9 million for global expansion The currently Chiba-based venture, started in November of 2011 in Tsukuba, had just commenced comprehensive global marketing of its new product called Joren. Now, with added funding Fuller can avail more products abroad under its “Fuller 2.0” push, entailing not only expanding overseas and finding new partners with which to create novel app markets but also revitalizing the regions it is involved in, beginning with Chiba, Ibaraki and the like. Joren (pronounced “Jou-Ren” which refers to friendly and repeat customers in Japan) is a software tool…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


fuller_sxsw_3
CEO Shuta Shibuya stands in the middle in the back row. (earlier this year at SXSW, Austin)
Image credit: Fuller

Fuller, a Japanese startup focused on the smartphone apps field which provides user research (pace, Survey Monkey) like App Ape Analytics and other services, has gained a total of 420 million yen in funding. Investors, in addition to Voyage Ventures and Global Catalyst Partners Japan not to mention Sega Games – all based in Tokyo – and Asahi Shimbun headquartered in Osaka (Global Catalyst and Asahi being existing investors), include local government-related entities like those from Ibaraki and Niigata prefectures.

See also:

The currently Chiba-based venture, started in November of 2011 in Tsukuba, had just commenced comprehensive global marketing of its new product called Joren. Now, with added funding Fuller can avail more products abroad under its “Fuller 2.0” push, entailing not only expanding overseas and finding new partners with which to create novel app markets but also revitalizing the regions it is involved in, beginning with Chiba, Ibaraki and the like.

fuller-shibuya-at-orange-fab-asia
CEO Shibuya shared his insights for global expansion efforts with other avid entrepreneurs.
(Earlier this month at Orange Fab Asia in Tokyo) Image credit: “Tex” Pomeroy

Joren (pronounced “Jou-Ren” which refers to friendly and repeat customers in Japan) is a software tool that can create apps with just an input of a website URL input. This item was unveiled Fuller’s booth laden with the Japanese Noren (roughly meaning the flag-like “standard” bearing the establishment’s mark, which is pronounced as is) this spring at SXSW (south by south west) in Texas. Fuller strategically has its eyes on the world including the US but will begin this journey from its “home turf” in Asia.

Fuller CEO Shuta Shibuya noted his outfit is targeting international artists and the media field occupied by them, in particular for Asia based on efforts out of the Japanese market; it is already expanding into Korea and Taiwan in preparation for more action in foreign locations like the Philippines, Indonesia and even Russia, reflecting the staff composition of his company among other things.

Shibuya – who was also able to make an impromptu pitch at the Austin event where the firm’s booth was decorated to play up the Chiba background with the staff wearing traditional Japanese festival garbs such as “Happi“… which was found to be an effective approach upon leaving an impression on visitors – stressed the affordability of Fuller offerings.

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Fuller signs with Korea’s Mobidays for the regional expansion. (In Seoul, May 2016)
Image credit: Mobidays

I’m bullish on Fintech investment in Japan. So are a bunch of CVCs.

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This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here. Several weeks ago I summarized my first impressions of Japan’s burgeoning Fintech sector. Now that I’ve had an opportunity to meet more of the key actors, I’m relatively bullish on this market for both innovation and venture investment. Perhaps reinforcing my appetite, this recent piece in TechCrunch offers a worthwhile primer on the Fintech world beyond Silicon Valley and Europe but ostensibly neglects to mention Japan. The Japanese government’s support of innovation in Fintech, such as by way of its modernizing of financial regulations and offering business incentives to firms that encourage the creation of startup incubators — is one contributing factor. Another is the average Japanese consumer’s substantial investable asset base, especially after the mid-life step function I explained earlier. Although I would not quite characterize the Japanese consumer of holding the same degree…

mark-bivens_portrait

This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here.


tokyo-stock-exchange
CC BY 2.0 via Flickr by Guilhem Vellut

Several weeks ago I summarized my first impressions of Japan’s burgeoning Fintech sector. Now that I’ve had an opportunity to meet more of the key actors, I’m relatively bullish on this market for both innovation and venture investment.

Perhaps reinforcing my appetite, this recent piece in TechCrunch offers a worthwhile primer on the Fintech world beyond Silicon Valley and Europe but ostensibly neglects to mention Japan.

The Japanese government’s support of innovation in Fintech, such as by way of its modernizing of financial regulations and offering business incentives to firms that encourage the creation of startup incubators — is one contributing factor. Another is the average Japanese consumer’s substantial investable asset base, especially after the mid-life step function I explained earlier. Although I would not quite characterize the Japanese consumer of holding the same degree of mistrust for banks the way we do in the West, investing experience of the average household is relatively more limited in Japan than say in the U.S. In fact, I observe a more kindred mindset of conservatism (or prudence) with European households.

That is not to suggest that Japanese consumers are close-minded to creative financial products. On the contrary, some very promising young firms are tapping into a consumer appetite for solutions ranging from robo-advisory (Money Design) to peer-to-peer small business lending (Crowdcredit). The recent Microsoft Innovation Day featured some other compelling entrepreneurs with global ambitions.

See also:

Financial institutions in Japan are determined to not just remain bystanders. To their credit, many acknowledge that innovation can take place outside their corporate walls… and sometimes even outside the country’s borders.

Increasingly, these established corporations are taking small stakes in Fintech startups. A new draft measure in Japan’s parliament will ease the restrictions on banks’ ability to invest in operating companies.

Many are also setting up dedicated venture capital units. Although historically corporate venture capital funds underperform independent VC firms on a purely financial return basis, a corporation’s objectives also encompass strategic considerations, so making direct investments in startups can make sense.

By last tally, I’ve counted over 20 corporate venture capital funds in Japan who make Fintech investments. This list is by no means exhaustive, but includes (listed alphabetically):

  • Adways Ventures
  • Credit Saison Ventures
  • DBJ Capital
  • Dentsu
  • GCI Capital
  • GMO Venture Partners
  • Gree Ventures
  • Intel Capital
  • Itochu Corporation
  • Mitsubishi UFJ Capital
  • Mitsui Fudosan
  • Mizuho Venture Capital
  • Monex Ventures
  • Opt Ventures
  • Rakuten Ventures
  • Recruit Strategic Partners
  • Salesforce
  • SBI Holdings
  • Shinsei
  • SMBC Venture Capital
  • YJ Capital

Although I haven’t met all of them yet, the relatively few of this group with whom I’ve coinvested have behaved much like a purely financial VC would expect of them. By this I mean that these funds have issued relatively market-standard term sheets, have not demanded any special privileges, and have at least in my experience properly balanced the financial objectives of the investment with their own strategic agenda. Far from viewing them as competitors, I welcome the opportunity to coinvest with CVCs because of their complementarity with independent, financially-driven VCs.

In addition to open innovation initiatives or establishing in house CVC units, I submit that another option exists which merits serious consideration for Japanese corporations and financial institutions. More on that soon…

Silicon Valley’s secret sauce

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This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here. Over the past couple weeks in this space, I’ve recapped some of the history of the region and reconsidered the wisdom of attempts to reproduce the Silicon Valley model elsewhere. I submit that trying to imitate Silicon Valley is futile. However, Japan’s government and business community can derive inspiration from the factors that rendered Silicon Valley a success. Regions finding the most success in creating clusters of innovation have been those that do it on their own terms and play to their own unique strengths, where the government facilitates an environment that doesn’t penalize failure and then gets out of the way. New York City comes to mind as one prominent example. A local innovator there whom I had the pleasure of meeting a while ago pointed out that it was only once New York…

mark-bivens_portrait

This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here.


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Stanford University Memorial Arch
CC BY 2.0: via Flickr by Robbie Shade

Over the past couple weeks in this space, I’ve recapped some of the history of the region and reconsidered the wisdom of attempts to reproduce the Silicon Valley model elsewhere.

I submit that trying to imitate Silicon Valley is futile. However, Japan’s government and business community can derive inspiration from the factors that rendered Silicon Valley a success. Regions finding the most success in creating clusters of innovation have been those that do it on their own terms and play to their own unique strengths, where the government facilitates an environment that doesn’t penalize failure and then gets out of the way. New York City comes to mind as one prominent example. A local innovator there whom I had the pleasure of meeting a while ago pointed out that it was only once New York ditched its Silicon Alley moniker that the city’s tech entrepreneurial ecosystem really began to take off.

So how can Japan derive inspiration from the Silicon Valley model?

This is a tough question for two reasons. First, nobody can identify with certainty all of the factors made Silicon Valley such a success. There exists a certain degree of chance and cognitive dissonance rendering attempts to copy Silicon Valley impossible.

Secondly, one key ingredient to SV’s success – its excessive proportion of people with crazy ambition – cannot be so easily exported. According to an analysis of LinkedIn profiles, residents of Silicon Valley dream bigger than the rest of the world. People who include the keywords “change the world” in their LinkedIn profiles are far more common in the San Francisco Bay Area than anywhere else (source: Venture Capital Dispatch).

Perhaps a better question would be: which ingredients of Silicon Valley’s secret sauce might be transferable here?

Two prominent factors come to mind which might be relevant for Japan to carefully consider: i) proximity, and ii) immigration.

Proximity

By proximity, I mean the proximity of educational institutions, businesses, and the design community. Proximity of this diverse group is important because when talented people of multi-disciplinary expertise come together, the odds increase exponentially for serendipitous encounters that spawn innovation. Subsequent to the traitorous eight’s creation of Fairchild Semiconductor, two of the most familiar names (Robert Noyce and Gordon Moore) went on to found Intel right down the street. Not far away in Menlo Park, a third founding father by the name of Eugene Kleiner teamed up with a veteran from HP in nearby Palo Alto, Tom Perkins, to give birth to one of the world’s most renowned venture capital funds.

A more recent example and arguably one of the most successful entrepreneurial endeavors in history, Google’s ascendancy stemmed from the chance encounter at Palo Alto’s Stanford University of Sergey Brin and Larry Page. The proximity of institutions like Stanford and UC Berkeley facilitated the recruitment of high-caliber engineers and managers as the company grew, including for example, Stanford graduate Marissa Mayer, who conceived the Google home page’s elegantly simplistic design.

The design element cannot be underestimated either, especially in innovation today. Thanks to the proliferation of open source code bases, cloud infrastructures, open standards like html etc., creating a new high-tech offering is remarkably accessible. The innovation of a product or service lies not in the complexity of the underlying technology, but rather in its user experience. Design, or its more evolved form as creative intelligence, forms the heart of user experience, and Silicon Valley has always been rife with artists, designers, and creative conceivers.

Immigration

Immigration is a less obvious but equally important ingredient. Brad Templeton, Director of the Electronic Frontier Foundation, wrote an excellent piece in Forbes magazine, The Real Secret Behind Silicon Valley’s Success, in which he recounts his epiphany during a high-end conference for PC and internet executives in the late 90s. A speaker wanted to make a point about immigration to the room, which was full of founders and top executives from high-tech companies, instructing, “If you were born outside the United States, please stand up.” And more than half of those in the room stood up.

Researchers from Duke University concluded in a report that immigrant-founded companies created over 450,000 jobs in 2005, and that 52% of startup founders in the U.S. were immigrants. Most of these people gave up a life somewhere else to come to Silicon Valley in order to live the entrepreneurial dream.

There is something in an immigrant’s DNA that lends itself to entrepreneurship. Perhaps it’s an absence of fear of new adventures, an ability to operate on the fringe of society, unconstrained by social norms and conventional thinking, the sink-or-swim pressure of starting over, or some combination of all of these factors plus others.

So what are the lessons for Japan?

I submit that one lesson is to establish a smarter policy on immigration that doesn’t hamper the retention of talented entrepreneurial individuals, regardless of their familial attachments to the archipelago. The recent Startup Visa system is undoubtedly a step in the right direction, and I applaud the government for it. I think the challenge will be to find the right balance between preventing abuse while granting the entrepreneur residency for a period commensurate with the time horizon needed to build a business.

Another is to think carefully about the gravitational importance of proximity. Sometimes I get the impression that the various hubs of innovation in Tokyo, for example, are driven less by organic creativity than by real estate developers (e.g. Shin Marunouchi driven by Mitsubishi; Roppongi/Akasaka by Mori; Shibuya by Tokyu). Japan’s first-rate transportation infrastructure shortens distances, but let’s not underestimate the importance those chance encounters play in triggering creativity.

I marvel at the calibre of entrepreneurs I continue to meet in Japan’s burgeoning startup ecosystem, and I’m excited to begin investing here.

Virtual Reality affords new possibilities for Silicon Valley startup

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. At the International Tokyo Toy Show 2016 held earlier in June, major exhibitors such as Bandai subsidiary Megahouse and Takara Tomy were pushing Virtual Reality (VR)-related products among a variety of toys they’re offering… beyond all the other items ranging from educational wares to stationery supplies being pushed. But in terms of startups, if only focusing on company type, Delaware-incorporated InfoLens attracted attention with a VR(in InfoLens‘ case, the 360-degree “StealthVR“)-centered booth as well as a banner highlighting the fact that it is Japan’s largest importer of the Minecraft Official Licensed Products. Launching operations from 2014 in Silicon Valley and Tokyo, this startup has now become a top distributor (by amount) of Smartphone-based VR headsets in the Japanese market. It was founded by Hiro Yasukawa, ex-VP of Sony Computer Entertainment (SCE) and global lead of PlayStation Official Licensed Products who reported to the group CEO. As InfoLens CEO, Yasukawa has gathered a strong team of developers while leveraging his experience for networking in California based on his SCE VP role and also as Head of Technology Alliances organizing global alliance…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


stealth-vr-featuredimage

At the International Tokyo Toy Show 2016 held earlier in June, major exhibitors such as Bandai subsidiary Megahouse and Takara Tomy were pushing Virtual Reality (VR)-related products among a variety of toys they’re offering… beyond all the other items ranging from educational wares to stationery supplies being pushed.

But in terms of startups, if only focusing on company type, Delaware-incorporated InfoLens attracted attention with a VR(in InfoLens‘ case, the 360-degree “StealthVR“)-centered booth as well as a banner highlighting the fact that it is Japan’s largest importer of the Minecraft Official Licensed Products.

international-toy-show-2016-infolens-minecraft
Photo by “Tex” Pomeroy

Launching operations from 2014 in Silicon Valley and Tokyo, this startup has now become a top distributor (by amount) of Smartphone-based VR headsets in the Japanese market. It was founded by Hiro Yasukawa, ex-VP of Sony Computer Entertainment (SCE) and global lead of PlayStation Official Licensed Products who reported to the group CEO.

As InfoLens CEO, Yasukawa has gathered a strong team of developers while leveraging his experience for networking in California based on his SCE VP role and also as Head of Technology Alliances organizing global alliance deals with Silicon Valley powerhouses like Google, Facebook and Twitter, not to mention San Diego’s Qualcomm, regarding PlayStation 2, 3, Vita and 4.

The year 2016 portends an expansion – led by Tokyo – as to VR utilization. The harbinger was the renewal in spring of the National Museum of Emerging Science and Innovation (aka Miraikan) permanent exhibits, which was accompanied by the limited-time Game On exhibit featuring VR head-mounted displays. In addition, Japanese mobilephone carriers have been busy marketing Samsung’s GalaxyVR products.

international-toy-show-2016-galaxy
Photo by “Tex” Pomeroy

As an aside, it is notable that announcements in succession of VR-mounted surgical and manipulation systems (e.g., from Tokyo Medical & Dental University, NHK, etc.) which made use of Japan devices, including those provided by the Sony group, have been taking place over the past year. Indeed, VRtech and telepresence combined promise a healthcare not to mention a safety revolution in the near future.

Looking ahead to later this month, there will be the Content Tokyo show, followed after summer by Makuhari Messe playing host to the Tokyo Game Show in September, showcasing more VR apps. It will be interesting to see what further activities related to this technology the Redwood City firm, which handles unrelated Jazwares kid toys importation too, can unveil for users in Japan henceforth.

Copying Silicon Valley

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This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here. This is Part 2 of a 3-part series on Silicon Valley for aspiring innovation ecosystems. In part 1 of this series, I provided a very succinct recap of the Silicon Valley narrative. For a more in-depth review, A History of Silicon Valley by Piero Scaruffi and Arun Rao might well be the most comprehensive, and Robert Cringely’s Accidental Empires focuses on the pc industry empire-building during the pre-web era. Understanding the Silicon Valley story is important for those who are striving to replicate the Silicon Valley model in their own communities, such as what various government entities from Europe to Asia aspire to do. Witnessing these government efforts ebb and flow over the years, I submit that two fundamental questions should be addressed: Should governments even try to copy Silicon Valley? What is the secret…

mark-bivens_portrait

This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here.


red-rock-coffee
At Red Rock Coffee in Mountain View, entrepreneurs and nomad workers look always busy.
(Photo by Masaru Ikeda)

This is Part 2 of a 3-part series on Silicon Valley for aspiring innovation ecosystems.

In part 1 of this series, I provided a very succinct recap of the Silicon Valley narrative. For a more in-depth review, A History of Silicon Valley by Piero Scaruffi and Arun Rao might well be the most comprehensive, and Robert Cringely’s Accidental Empires focuses on the pc industry empire-building during the pre-web era. Understanding the Silicon Valley story is important for those who are striving to replicate the Silicon Valley model in their own communities, such as what various government entities from Europe to Asia aspire to do.

Witnessing these government efforts ebb and flow over the years, I submit that two fundamental questions should be addressed:

  • Should governments even try to copy Silicon Valley?
  • What is the secret sauce that makes Silicon Valley such a bastion of entrepreneurship and innovation?

Silicon-valleyRegarding the first question, my opinion is that the answer should generally be no. Silicon Valley today encompasses such a unique confluence of factors — some planned, most serendipitous, and many even difficult to identify — that government attempts to create a replica of Silicon Valley in their home market will inevitably end in futility.

For the Silicon Valley model is one that has evolved over decades. No government in an open market economy has demonstrated an ability to cultivate a 30-year project. Furthermore, Silicon Valley is not the result of a centrally-planned state endeavor. The government, more specifically the State of California, created an environment that fostered the emergence of Silicon Valley, in large part by trying to do no evil. But it was predominantly the private sector and an abundance of rugged individuals that built the foundation for today’s Silicon Valley.

An experienced European VC that I respect a lot reminded me of The Netherlands’ misplaced ambition to replicate Silicon Valley in 1997:

In 1997 the Dutch Government thought of stimulating IT entrepreneurship by setting up a Government supported VC fund called Twinning. All those hype days….. Anyway, like so many other initiatives of governments also this idea ended in a mass failure. In my opinion there is no way of just copying the Silicon valley concept. That is a unique situation, the environment, the infrastructure, the knowledge, experience, but also the heritage, the long experience and history. No way of copying it in 5 years. No way of copying it anyway!

My intention by citing The Netherlands here is not to single them out. On the contrary, The Netherlands learned its lesson and I would submit that today represents a role model for promoting export-driven entrepreneurship and innovation (more on that in a future piece).

Don’t try to copy. Think different.

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Mapped in Israel

None of this wisdom has prevented numerous regions from trying. Silicon Alley, Silicon Prairie, Silicon Roundabout, Silicon Gulf, Silicon Welly, Silicon Beach, Silicon Border, Silicon Desert, Silicon Glen, etc. and those are just the ones beginning with the word Silicon, the list is actually quite ridiculous.

Yet the areas with the most success in creating clusters of innovation have been those that do it on their own terms and play to their own unique strengths, where the government facilitates an environment that doesn’t penalize failure, and then gets out of the way.

New York City has emerged as the world’s second largest market of VC-backed digital media startups thanks largely to the area’s fashion and media sectors (and ironically, the Silicon Alley term has fallen out of fashion). Mayor-emeritus Bloomberg’s policies ushered in a vibrant ecosystem of lifestyle and design.

Los Angeles is now gaining status as fertile ground for gaming startups, its proximity to the Hollywood film studios undoubtedly playing a key role.

Israel boasts the highest concentration of high-tech firms per capita in the world, often companies developing cutting-edge communications and security technologies for export worldwide.

I submit that governments should not seek to copy Silicon Valley, but rather should take inspiration from the factors that rendered Silicon Valley a success. In the third and final post of this series on Silicon Valley, we’ll look at the most relevant ingredients of the region’s secret sauce which might inspire Japan in its goal to spur innovation.

The Valley of Heart’s Delight

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This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here. This is Part 1 of a 3-part series on Silicon Valley for aspiring innovation ecosystems. Spot quiz: What region is formerly known as the Valley of Heart’s Delight ? Here’s a hint: it’s not Blackstone Valley in Massachusetts, nor is it Berlin, East London, and especially not Saclay, France. A swathe of apple orchards and orange groves spanning Santa Clara County in Northern California is what gave Silicon Valley this original nickname. In 1953, transistor inventor William Shockley left Bell Labs, moved to Mountain View, California and founded Shockley Semiconductor Laboratory with the belief that silicon would be a better material than the conventional germanium for making transistors. Shockley was a brilliant engineer but proved a terrible manager, so in 1957 eight of his best engineers (including a character by the name of Gordon Moore)…

mark-bivens_portrait

This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here.


traitorous-eight
Traitorous Eight

This is Part 1 of a 3-part series on Silicon Valley for aspiring innovation ecosystems.

Spot quiz: What region is formerly known as the Valley of Heart’s Delight ?

Here’s a hint: it’s not Blackstone Valley in Massachusetts, nor is it Berlin, East London, and especially not Saclay, France.

A swathe of apple orchards and orange groves spanning Santa Clara County in Northern California is what gave Silicon Valley this original nickname. In 1953, transistor inventor William Shockley left Bell Labs, moved to Mountain View, California and founded Shockley Semiconductor Laboratory with the belief that silicon would be a better material than the conventional germanium for making transistors. Shockley was a brilliant engineer but proved a terrible manager, so in 1957 eight of his best engineers (including a character by the name of Gordon Moore) quit and went on to found Fairchild Semiconductor.

This is of course only one little excerpt of a fascinating story, but it seems timely to review the history of the creation of Silicon Valley as various governments from Europe to Asia periodically attempt to replicate Silicon Valley in their local geographies.

I’m a Silicon Valley native. My first residence when I entered the world almost four decades ago was in Tiburon, an island just north of the Golden Gate Bridge. Besides a brief stint in Tokyo, I spent much of my childhood growing up in Los Altos, a sleepy residential town smack in the middle of Silicon Valley. I attended the same high school as Steve Jobs and Steve Wozniak in Cupertino, albeit almost two decades later.

We knew our region as Silicon Valley (not “The Valley”, as people that never lived there sometimes call it). However, as kids, we didn’t necessarily realize that we were a part of something so unique. The high-tech boom of the 80’s was in full swing, though it was about designing microprocessors rather than designing mobile apps.

HP, VisiCorp, and Varian were like the Google, Facebook, and Box of the era. Entrepreneurship was a natural reflex, not something to be forcibly learned. I recall my first entrepreneurial experience at the age of 15 which began with a paper route and, encouraged by a more industrious neighborhood kid, evolved into locking up town-wide distribution for the local newspapers and subsequently hiring junior high kids for pennies to perform the actual delivery. The San Jose Mercury News was the big brand, but the lower-quality Peninsula Times Tribune proved a nice complement with its fatter margins.

Maybe it was due to the omnipresent earthquake risk (I recall the menacing San Andreas fault line ran right down our street), but the prevalent vibe was the cycle of creating, enterprising, destroying, and rebuilding. Of course there were the folkloric stories of tinkerers in garages launching tech companies. Less often reported were the far more numerous incidents of lifestyle entrepreneurs creating small businesses: dry cleaners, pizzerias, and ice cream parlours. And just as Fairchild Semiconductor later gave way to Intel, the ice cream parlours were disrupted by frozen yogurt shops. It’s no coincidence that of the three aforementioned Silicon Valley corporate titans of the 80’s, only one name is recognizable today – HP – and it’s not exactly a poster-child for the visionary companies list nowadays.

So amidst the variety of well-intentioned innovation initiatives (most recently Japan’s plan for Tokyo as the Fintech capital of Asia), I submit that it’s worthwhile to study how Silicon Valley came to be what it is today. Some lessons may be relevant for Japan, others less so. In the spirit of constructive brainstorming, in part two of this series I’ll expound on the confluence of factors which transformed the Valley of Heart’s Delight.

Mobile Gaming: Is it Gotcha time for Gacha?

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This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here. Four years ago almost exactly to the day, I mused about this period of disruption and renewal signified by sakura (cherry blossoms). The blooming of the sakura in Japan marks the arrival of spring, representing not only a renewal of the seasons but also a rebirth of many facets of life: the start of a new school year, a recalibration of personal goals, and a reassessment of business objectives. Now, like then, we are also witnessing companies experiencing disruption in many forms, be it via innovation from new business models (transportation), new technologies (cable TV), or even new regulations (financial trading). Last time, I wrote about the disruption and renewal manifesting itself in the mobile gaming sector. We are facing now a new instance of disruption in this sector in Japan that seems to be…

mark-bivens_portrait

This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here.


illuminated-cherry-blossoms
CC BY-SA 2.0: Via Flickr by Danny Choo

Four years ago almost exactly to the day, I mused about this period of disruption and renewal signified by sakura (cherry blossoms). The blooming of the sakura in Japan marks the arrival of spring, representing not only a renewal of the seasons but also a rebirth of many facets of life: the start of a new school year, a recalibration of personal goals, and a reassessment of business objectives.

Now, like then, we are also witnessing companies experiencing disruption in many forms, be it via innovation from new business models (transportation), new technologies (cable TV), or even new regulations (financial trading).

Last time, I wrote about the disruption and renewal manifesting itself in the mobile gaming sector. We are facing now a new instance of disruption in this sector in Japan that seems to be receiving little attention in the markets: newly self-imposed regulation by the Japan Online Game Association came into effect at the start of this month.

Gotcha, gacha!

The new rules govern the gacha mechanic in mobile games. Gacha is a monetization technique prevalent in Japan whilst remaining relatively unheard of until recently in the West.

The gacha mechanic derived from the original gashapon (ガシャポン) popular in Japan, in which vending machines would dispense capsule toys at random. The randomness of the distribution adds an element of chance which draws the obvious comparison of gacha to gambling. In mobile games, the gacha prize could be a special character, weapon, power, event-driven offer, or other rare item.

As I once discovered during a conversation with games expert Dr. Serkan Toto, game designers employ several different incarnations of gacha techniques, though all stem from the same lottery-like principles (see a more thorough explanation of the various gacha mechanisms from Serkan).

Whales make the business model

whales

With gacha techniques, mobile game makers target big-spending “whales.” The dependency of certain mobile games’ business model on whales cannot be understated. According to a new analysis conducted by marketing firm Swrve, the top 10% of players contribute to nearly half of all mobile game revenues, and 48% of revenues come from a mere 0.19% of all players.

On December 31st, a Japanese “whale” spent over $6,000 during a single evening in an effort to obtain a rare character on Cygames-produced Granblue Fantasy offered through a gacha technique.

A few European game studios have begun deploying gacha mechanics in their games, though the technique remains somewhat limited in Europe even today. Part of the explanation I believe comes from the slightly different process of mobile game development between Europe and Japan (see graphic in the bottom).

Anyway, undoubtedly in an effort to stave off more draconian government measures, the Japan Online Game Association imposed a new regulation that establishes two significant constraints on mobile games: a minimum 1% payout ratio, and a maximum 50,000 JPY billed per player. Technically, these industry “guidelines” are not law; however, game companies have understood that failing to adhere to them may trigger stricter government intervention.

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Has the stock market accounted for this yet?

I have a policy of not making stock recommendations so I will not name names, but if you take a look at the stock prices of many of the listed mobile gaming companies in Japan, there is a fairly consistent rise since the correction in mid-February. That’s when Cygames began voluntarily issuing refunds to players of Granblue Fantasy. The new self-imposed regulation dictated by the Japan Online Game Association came into effect on April 1, and hadn’t even been finalized until March.

Whatever your moral views are on the gacha mechanic, I suspect that these new self-imposed constraints — imposing a significant minimum gacha payout ratio and capping the pricing — will take its toll on the earnings this quarter. And I cannot figure out why the stock market has not adjusted further for this.

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Music Securities offers one-day-only advisory service at Organic Expo/Biofach Japan

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. On 21st November, the “harbinger” crowdfunding service Music Securities offered visitors to Organic Expo/Biofach Japan 2014 an early-bird seminar about utilizing “micro-investment funds” followed by the rest of the day offering free advice at a service corner in the Nippon Mono Ichi section within the show. The answers provided by Director in charge of Securitization, Yoshitaka Inoo, in a businesslike, clear-cut manner were much appreciated by those interested in the status of fund-gathering in Japan. The company, which was launched as a fund specializing to support musicians (though now apparently not much involved in this sector according to the corporate director), targets companies that have started up and is readying for full-scale business activities. It has recently been involved in funding breweries for example. One of the firms supported by Music Securities, covering consumer research, had a booth and so the “crowd-funder” (they said the company actually predates the adoption of this concept in Japan) decided to locate a desk next to it in order to offer “music to the ear” of those cash-poor businesses participating in the fast-growing organics field get-together. Case studies of funds being used by breweries…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


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On 21st November, the “harbinger” crowdfunding service Music Securities offered visitors to Organic Expo/Biofach Japan 2014 an early-bird seminar about utilizing “micro-investment funds” followed by the rest of the day offering free advice at a service corner in the Nippon Mono Ichi section within the show. The answers provided by Director in charge of Securitization, Yoshitaka Inoo, in a businesslike, clear-cut manner were much appreciated by those interested in the status of fund-gathering in Japan.

The company, which was launched as a fund specializing to support musicians (though now apparently not much involved in this sector according to the corporate director), targets companies that have started up and is readying for full-scale business activities. It has recently been involved in funding breweries for example.

One of the firms supported by Music Securities, covering consumer research, had a booth and so the “crowd-funder” (they said the company actually predates the adoption of this concept in Japan) decided to locate a desk next to it in order to offer “music to the ear” of those cash-poor businesses participating in the fast-growing organics field get-together.

Case studies of funds being used by breweries and other food/beverage outfits were presented while looking at both the “merits” as well as “costs entailed” of accessing small-scale funds to drive a business operation. Music Securities notes that it aims to have the operations it supports gather “more fans” the way musicians cultivate fans.

Biofach is a Nuremberg-based show catering to businesses involved in “organic” products; the Japan edition of the German confab has been held since 2001. This year’s venue was – as has been recently – the waterfront Tokyo Big Sight, alongside Organic Expo, for a three-day event starting from 20th November. In adjacent halls the Tokyo International Industry Exhibition and the HiNT show, focused on SMEs in Japan, were being held from 19th of November.

Apparently Music Securities is currently scrutinizing small farmers and other food producers (as highlighted by the company newsletter “Securite Report“) in advance of increasing interest in “Sixth Industry Market” which ties in the farming/fishing/forestry industry with logistics/ICT. Since the next Organic Show/Biofach Japan is being held in February of 2016, there will be plenty of time to see what results will be yielded from its foray into this arena.

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Securite shows a list of crowdfunding projects now available at Music Securities.

How does Ring actually work?

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Based on the original article in Japanese Ring is a wearable device that recently raised funds on Kickstarter. This is a project that received much attention when the team released its concept video in October of 2013. As soon as they launched the Kickstarter project, they quickly raised their target amount $250,000, and they are likely to reach much more by the end of their deadline 1. While almost magical gadget has been much hyped, the details surrounding its features and specifications are not very well known. So I took a more careful look at the details they have disclosed, and based on that, I’d like to share a little about how Ring works. Please note that there are some specifications which not clearly written on the webpage and that some other specifications might be subject to later change. According to Ring’s basic description, it has four main features: The first feature allows you to control the connected devices, while the second recognizes your writing in the air as text data. Both involve the function of sending the data to external devices. A third feature involves the device recognizing payment information which you write in the air and then send…

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Based on the original article in Japanese

Ring is a wearable device that recently raised funds on Kickstarter. This is a project that received much attention when the team released its concept video in October of 2013. As soon as they launched the Kickstarter project, they quickly raised their target amount $250,000, and they are likely to reach much more by the end of their deadline 1.

While almost magical gadget has been much hyped, the details surrounding its features and specifications are not very well known. So I took a more careful look at the details they have disclosed, and based on that, I’d like to share a little about how Ring works. Please note that there are some specifications which not clearly written on the webpage and that some other specifications might be subject to later change.

According to Ring’s basic description, it has four main features:

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The first feature allows you to control the connected devices, while the second recognizes your writing in the air as text data. Both involve the function of sending the data to external devices. A third feature involves the device recognizing payment information which you write in the air and then send to compatible systems.

The last of the four features is for receiving data. This is not explained in detail, but based on the description, it seems like the device sends you notifications for things like new mail or new app information through a flash of an LED light or by using the built-in vibration motor. Similar features have been already implemented to the devices like Sony’s Smartwatch. But I think Ring’s uniqueness lies in that it is controllable by gestures.

The background technology behind this gadget involves six components; battery, motion sensors, LED, touch sensor, bluetooth low energy (BLE) and vibration motor. We can expect data to be transmitted to devices using the BLE protocol, since the list of Ring-compatible devices are all ones that support BLE. As far as I can tell from the illustrations and concept video, Ring controls smartphone apps or electronic devices by pairing with a smartphone via Bluetooth.

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Gesture writing system

Let’s take a look at how Ring can be used for gesture-based writing:

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Ring has a touch sensor, which when touched indicates the beginning of the user’s gesture. The end of the gesture is marked when your finger position is held for a while. The characters which the device can recognize are limited to a specific “Ring Font” which requires you to write in a certain way, intended to improve character recognition. The concept is similar to the handwriting recognition system, Graffiti, which was used in Palm OS for PDAs.

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But if the user’s actions are not processed quickly, it could potentially be quite stressful to enter text. At that point you might prefer to enter text yourself on your smartphone’s keyboard.

I don’t know whether glyphs like question marks, periods, or commas will be added to Ring Font later or not, but if they are, I wonder Ring will differentiate between similar marks like commas and periods.

Of course, to attract Japanese users Ring should support the Japanese writing components of Hiragana, Katakana, and Kanji. I’d like to see Ring Font include those as well.

There was no information listed about Ring’s battery life, but the webpage says that a user can make 1000 gestures on one battery charge 2.

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It would be pretty amazing if we could control our electronic devices just by moving our finger. But I understand it, a user will need to have a smartphone to use the Ring system. Instead of equipping Ring with all the hardware needed to execute the listed features, it looks like they’ve included a minimum set of components, and instead let your smartphone connect with electronic devices around your home.

We’d like to keep our eyes on not only the development progress of Ring but also the development of supporting devices and development by third-parties.

Ring has not hit the market yet, as it’s still under development. But to fully realize the vision for this kind of device, it is essential to have more support from app developers, third parties, and from users. As one of Ring’s Kickstarter backers, I’m really looking forward to having Ring on my finger in the near future.


  1. As we write this, Ring has raised more than $650,000 on Kickstarter with 25 days still left in the campaign. ↩

  2. Editor’s note: I asked the company for more info on their battery, but I haven’t heard a reply from them in a week. This question abruptly halted our email discussion. –RM ↩

Cognition-as-a-Service will be big in 2014

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Dudu Noy is the CMO at Ginger Software. Ginger’s Grammar Checker and Sentence Rephraser are available as desktop software, browser add-ons and Android mobile keyboard. Readers of our Japanese site may recall that we featured the company’s Japan launch back in April. I predict that 2014 will be remembered as the year that CaaS, or “Cognition-as-a-Service” platforms came of age. Cognition is historically a complex biological trait including skills such as decision making, problem solving, learning, reasoning, working memory and not least language, skills that today the computer sciences are chipping away at from various angles. With each major evolutionary step in computing we have seen over the last 30 years, from mainframes to PCs, the internet, cloud and SaaS, and now ubiquitous smart mobile, the new realm has not so much replaced but augmented what was there before. In the same way the promise of CaaS is to allow apps and services to function more intelligently and intuitively, allowing you to converse with them, ask questions, give commands and complete tasks more efficiently and conveniently. Apple’s Siri is one of the most famous cognition-based services in general use today. And now Google’s recent innovations to its search product for…

Dudu Noy is the CMO at Ginger Software. Ginger’s Grammar Checker and Sentence Rephraser are available as desktop software, browser add-ons and Android mobile keyboard. Readers of our Japanese site may recall that we featured the company’s Japan launch back in April.

Ginger CMO Dudu Noy

I predict that 2014 will be remembered as the year that CaaS, or “Cognition-as-a-Service” platforms came of age. Cognition is historically a complex biological trait including skills such as decision making, problem solving, learning, reasoning, working memory and not least language, skills that today the computer sciences are chipping away at from various angles.

With each major evolutionary step in computing we have seen over the last 30 years, from mainframes to PCs, the internet, cloud and SaaS, and now ubiquitous smart mobile, the new realm has not so much replaced but augmented what was there before.

In the same way the promise of CaaS is to allow apps and services to function more intelligently and intuitively, allowing you to converse with them, ask questions, give commands and complete tasks more efficiently and conveniently.

Apple’s Siri is one of the most famous cognition-based services in general use today. And now Google’s recent innovations to its search product for mobile, incorporating more contextual conversation for queries, pits it against Siri in the cognition-augmented search arena. In both cases, the technology itself is in the cloud, even though the device is in the user’s hand. Their main functions only work when there is an internet connection [1].

The reason is that the two necessary tricks to make sense of a user’s speech input – speech recognition and natural language processing (NLP) – require cloud-based servers performing intensive processing of proprietary algorithms that is beyond the capabilities of handheld technology.

When it comes to NLP it is the sheer diversity of languages that makes it such a challenge. Old school NLP solutions were based on rigid rules that map inputs to a big list of known inputs. But the list can never be long enough, and the hard rules can never cover all the edge cases. So the experience of talking to a supposedly “smart assistant” always left the user frustrated.

You need more powerful, agile technologies that can figure out that in a sentence such as: “Yuko wants to eat an apple.

Yuko is something that can have wants, and can eat things, and that apples are things that can be eaten. The technology needs to be able to do this for the vast majority of sentences the app is likely to encounter. This is incredibly hard, but here at Ginger and a few other places, we are doing it.

It is not just Apple and Google who are eyeing this space. IBM is now also a player with Watson, recently announcing that the same supercomputer-strength software that conquered the quiz show “Jeopardy!”, will be available to app developers through an API and software toolkit. This will allow cognitive apps that leverage cognition to be hosted in the cloud on Watson. This would obviously be a great thing for IBM’s cloud hosting service as well.

This “platform model” in tech business is nothing new of course. In recent years IBM did this with its Websphere application server technology, which went from an internal project to a software community of thousands of developers. Salesforce.com did this with its Force cloud-app development platform, as did Amazon with Amazon Web Services.

But what is different with CaaS platforms is that cognitive powers will be baked in to the operating system, and all the apps that are developed on that platform. That will bring intelligence to a mass public in a wide variety of as yet unimagined contexts.

At Ginger we have not opened up our technology as a platform via an API yet, but we are providing the benefits of its cognitive powers to a mass user base globally. Our technology uses statistical algorithms in conjunction with natural language processing, referencing a vast database of trillions of English sentences that have been scoured from the web. This allows us to work out what the users of our applications are trying to communicate, be it in Microsoft Office apps, Gmail, Facebook or wherever, and correct their mistakes and suggest improvements to their expressions.

One thing is for sure – this is a really interesting space to work, and it will be fun to see where computer based cognition will go in 2014.


  1. As an exception, Siri can be used to control some local apps.  ↩