‘Virtual YouTuber’ startup Activ8 secures $9.3M series C funding for global expansion

Image credit: Activ8

See the original story in Japanese.

Tokyo-based Activ8 (pronounced ‘activate’), the Japanese startup behind the Upd8 (pronounced ‘update’) ‘Virtual YouTuber’ supporting project, announced on Wednesday that it has raised about 1 billion yen (about $9.3 million US) in a series C round.

Participating investors include leading manga publisher Shogakukan, design-related solutions provider Too, talent agency Horipro, and others. No details on financial terms have been disclosed. For Activ8, this follows their previous $5.4 million funding from Makers Fund and Gumi back in 2018.

The startup was founded back in September of 2016, subsequently graduated from the 3rd batch of the Tokyo XR Startups accelerator back in December of 2018. They have been focused on supporting and nurturing ‘Virtual YouTubers’ through the Upd8 project since then. Notable ‘Virtual YouTubers’ belonging to the project include Kizuna Ai (Love-chan), Kashikomari, and Fukuya Master.

Active8 says that they will use the funds to accelerate developing content business centered on developing a virtual reality (VR) live performance system in addition to global business expansion. Based on the partnership with Too, one of the investors participating in this round, the startup will offer systems and services for VR live performance as well as developing new products in collaboration with virtual talents.

The new platform, tentatively named Spectacle, is still under development with an aim to offer next-gen VR content for multi-devices. Turning high-end graphics into VR live performance to be delivered via real-time streaming, it pursues offering users with the value experiencing music live performance with higher user experience even for VR users as well as YouTuber viewers.

Below is an example created using the platform: