Bangkok’s ad-wrapping startup Flare secures seed round from Japan’s KLab and Framgia

The Flare team
Image credit: Flare

See the original story in Japanese.

Bangkok-based Flare, offering an ad-wrapping service for car owners under the same name, announced today that it has secured seed round funding from KLab Venture Partners and Framgia Holdings. Framgia Holdings is an Asia-focused investment arm of Japanese system integrator Framgia. Financial terms have not been disclosed but Flare said it will use the funds to strengthen system engineering and international expansion efforts.

The Flare users owning automobiles log onto the service via a mobile app available, and selects a desired one from among campaigns offered by advertisers. After applying for the campaign through uploading photos of the auto and driver license, a wrapper will come and wrap the auto in the ad. The GPS information of driving record while putting the ad will be sent to Flare via the app.

A car wrapped with an Flare ad
Image credit: Flare

Each campaign budget is set by advertisers in advance and when an auto with the ad drives on a busy main street on a weekend, the budget will be greatly spent. Conversely, the budget will be spent less in local areas having minimal traffic under Flare’s charge system. Advertisers can confirm the spending pace of the budget or the progress of the campaign via the dashboard.

Since its launch back in August of 2017, the service has seen continuous growth and acquired more than 6,000 cars as registrants while temporary registration restrictions were imposed due to the rush of car registrations. In addition, the number of advertisers using Flare is also increasing.

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Translated by Masaru Ikeda
Edited by “Tex” Pomeroy