Good Luck 3 to launch Ethereum game app Crypto-Oink, Japan’s answer to CryptoKitties

From left: Kazuhisa Inoue (CEO of Good Luck 3), Satoshi Takagi (CEO of Ceres)
Image credit: Masaru Ikeda

See the original story in Japanese.

Fukuoka, Japan-based Good Luck 3, jointly with Tokyo-based internet marketing company Ceres (TSE:3696), held a press conference on Friday in Tokyo, where they will be soon releasing Ethereum-based game DApp called Crypto-Oink. The app will be available on the web and via mobile app but the exact launch date is not yet confirmed.

The app allows users to collect pig characters to breed and create new species, or buy and sell them with other users. With the crypto-wallet function, the app can prove these transactions and store them on a blockchain so that users can buy/sell cryptos at Ethereum exchanges or trade pigs with other users.

Good Luck 3 CEO Inoue introduces Crypto-Oink
Image credit: Masaru Ikeda

Good Luck 3 plans to monetize by selling characters and auction commissions. With the Crypto-Oink app, the company wants to help even non-blockchain savvy people get familiar with DApps by leveraging a familiar topic like games to lower the hurdles.

Ceres has recently invested in crypto exchanges such as Bitbank and Coincheck in addition to blockchain startups like Orb (Distributed Ledger Technology developer) and Sivira (blockchain app developer). Kazuhisa Inoue, CEO of Good Luck 3, said in the conference that his company wants to make the DApp successful by joining the forces of their capability of an entertainment content developer with those of Ceres owning multiple blockchain startups.

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Image credit: Good Luck 3

Since its launch back in February of 2013 in Japan’s western city of Fukuoka, Good Luck 3 has released outstanding game apps like Touch Gudetama! and Aerial Legends, and also recently been developing a blockchain-focused social platform called LuckyMe (to be launched this summer).

While blockchain transactions generally take some time to confirm, Good Luck 3 has also developed a private blockchain network called LuckyMe Reward System, expecting to reduce user churn with a smooth in-app purchase process for blockchain-based game apps. Going forward, they try to form an ecosystem involving third-party developers of DApps.

With an aim to promote Crypto-Oink and LuckyMe globally, Good Luck 3 plans to exhibit at Latitude 59, a global startup conference in Tallinn, Estonia on May 24 and 25th.

Edited by “Tex” Pomeroy