Japan’s e-commerce analytics startup Plaid raises $1.5M from Femto Growth Capital



This is the abridged version of our original article in Japanese.

Tokyo-based Plaid, a startup developing a real-time analytics platform for e-commerce sites, announced that it has raised 150 million yen (approximately $1.5 million) from Japanese investment funds Femto Growth Capital and Femto Startup.

Corresponding with this announcement, Femto group’s general partner, Tetsuya Isozaki, joined the company’s management board. Plaid will use the funds to strengthen its engineering forces to accelerate system development.

The company’s analytics platform is called Karte. By inserting a single line code into every page of an e-commerce site, users can gain insight into the demographics of typical e-commerce site customers by providing metrics, such as their conversion rates, number of visits, or category of products customers usually check out (see below).


The company’s CEO Kenta Kurahashi explained what they are aiming at with the platform:

Our system allows you to see every single behavior of your online customers. So I believe that it helps you give your customers shopping experiences like what they usually have at real stores.

Once you figure out what kind of people are visiting your site, the platform’s ‘recipe’ feature allows you to present reward campaigns or notifications to selected segments of customers on your website.

The company was launched back in October 2011 by CEO Kenta Kurahashi who previously worked at Rakuten for specializing in their e-commerce marketing and analytics initiatives.