Adways ties up with Taiwan’s VMFive, lets users demo app on pre-registration platform



See the original story in Japanese.

Japanese Internet company Adways (TSE:2489) announced today that it has secured a comprehensive business partnership with Taiwanese startup VMFive, the company behind AdPlay. AdPlay lets users demo an app before purchasing it with no pre-installed software or SDKs required from developers.

As part of this effort, Adways has integrated its app pre-registration platform Yoyaku Top 10 (also known in English as PreLaunch Party) with VMFive’s AdPlay, which lets users demo an app before its launch. The new feature based on this integration is called Teaser Play.

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Adways plans to integrate AdPlay into the company’s app tracking tool PartyTrack as well, aiming to better support game developers from the pre-launch phase to the post-landing phase for their titles.

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The Teaser Play feature is available in the Japanese edition of Yoyaku Top 10, but will soon expand to the Chinese, Korean, Taiwanese, and US editions.

The screen transition of the Teaser Play-enabled PreLaunch Party platform.