A new API called Milkcocoa eliminates back-end environment management operations for web developers. From an engineering perspective, the expansion of cloud services has reduced the need to visit data centers to set up or tune-up servers. But many back-end operations remain, such as maintaining server instances, so that front-end apps can keep properly serving users.
An engineer may have to handle both front-end and back-end environments at several small startups. An engineer that is focused on the front-end of developing services may get into trouble to adjust the back-end environment. A small company may not be able to afford to hire someone to handle this task. Milkcocoa is the answer for such a situation.
The platform was developed by Japanese startup Technical Rockstars, led by Shuhei Hiya. He was qualified in a Mitou Youth project and officially approved as a “super creator” in 2010 by Japanese governmental IT promotion agency IPA. Technical Rockstars was previously based in Fukuoka because many team members are graduates of Kyushu University, where they created app development tools for non-programmers, such as diagram-based coding environment Clooca (somewhat like Yahoo Pipes?) and Dataflow programming language FLOWer. Upon the beta launch of the Milkcocoa platform in August, they relocated to Shibuya, Tokyo, to explore funding opportunities and partnerships with other startups.
Hiya outlined their plans:
Milkcocoa uses AWS (Amazon Web Services) as their back-end environment. To provide users with the auto-scale out function, Milkcocoa will have to pay more to AWS for adding active instances. To cover this expense, Milkcocoa will need to raise money from investors.
CMO Yohei Kawano elaborated:
Our corporate philosophy is to make app creation easy. We want more startups to use Milkcocoa. That’s why we expect to attract investors with a vast network of startups rather than money.
There is great demand for this type of service in the global market. Y Combinator-backed Firebase and Facebook-acquired Parse might be competitors for the Technical Rockstars team, but these US-based platforms are primarily targeting the US market. So the Japanese startup aims to expand to Asia after launching the premium version. Their website, tutorials, and technical documents are available in English in preparation for the upcoming global expansion.
CEO Hiya will pitch at HTML5Minutes, a startup showcase event in Harumi, Tokyo, on Monday evening.