Japanese startup Logly raises $1.2M to grow its advertising and recommendation services



Tokyo-based Logly, a startup running an internet ad platform and recommendation service, announced yesterday that it has raised 120 million yen (approximately $1.15 million) from CA Mobile [1], Voyage Ventures, Mizuho Capital, and SMBC Venture Capital. The fundraising took place back on December 25th, 2013.

Since its launch back in 2006, the company has been providing several different B2B internet services:

CEO Hirokazu Yoshinaga
at ICT Spring ’13, Luxembourg

Logly is a demand-side platform that allows advertisers to distribute ads efficiently based on their unique technology that combines the context analysis of a website and the behavioral analysis of visitors.

Logly Lift enables the placement of text-based ads on their partner media sites such as Gizmodo Japan, IT Media, and Cafeglobe. Ads are more like articles instead of typical banner ads, giving advertisers better conversion.

Newzia Connect is a sort of context matching recommendation engine, allowing news publishers to show their visitors a list of related articles in an article page, helping them increase the amount of page views per visit.

With these new funds, the startup has moved their office from Tsukiji to Shibuya [2], and plans to step up their system development and marketing efforts with new talent. The company’s founder/CEO Hirokazu Yoshinaga told us that they expect to grow their ten person team to 30 people by the middle of 2015.

  1. CA Mobile is a subsidiary of CyberAgent, and focused on mobile content development.
  2. Tsukiji is a district known for having the world’s largest fish market. Shibuya became known as a mecca for Japanese startups as well as a trendsetting area of Japanese fashion trends.