Cena, Japan’s answer to OpenTable, hits half a million reservations



Japanese restaurant reservation website Cena (think Japan’s answer to OpenTable) has surpassed 500,000 total online reservations as of April 2nd.

The service initially began on a trail basis in early 2012, moving to full-scale operations in January of 2013. It is operated by Kakaku.com on a subdomain of its popular food review portal Tabelog (at yoyaku.tabelog.com).

There are about 2,600 restaurants listed on Cena, and the hope is that this can be increased via the connection with Tabelog. That’s still a modest base of restaurants, so they’ll need to improve that significantly in order to grow this reservation business.

Kakaku.com (pdf)