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Japan’s Voltage boasts 22M users of its dating-sim games for women

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Japanese app developer Voltage has announced this week that its catalogue of dating simulation apps [1] for women (there are about 60 in total) has surpassed 22 million users. The milestone was reached back in February, according to the company (PDF). Included in the company’s repertoire are Sudden Kiss for a Promise, Office Secrets (also available in English if you’d like to try), as well as Gossip Girl, a title based on the popular American TV show. We interviewed Voltage representative Emiri Okawa last year at the Tokyo Game Show, as you may recall (see below). An explanation on translation: Voltage calls this genre of apps love/romance drama apps. We’ll opt for ‘dating simulation’, in the interests of clarity.  ↩

voltage-22-million

Japanese app developer Voltage has announced this week that its catalogue of dating simulation apps [1] for women (there are about 60 in total) has surpassed 22 million users. The milestone was reached back in February, according to the company (PDF).

Included in the company’s repertoire are Sudden Kiss for a Promise, Office Secrets (also available in English if you’d like to try), as well as Gossip Girl, a title based on the popular American TV show.

We interviewed Voltage representative Emiri Okawa last year at the Tokyo Game Show, as you may recall (see below).


  1. An explanation on translation: Voltage calls this genre of apps love/romance drama apps. We’ll opt for ‘dating simulation’, in the interests of clarity.  ↩

In Japan, Voltage brings Gossip Girl game to iPhone

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At the recently held Tokyo Game Show 2013, we had a chance to speak with the folks at Voltage, a company specializing in the development of so-called ‘love-sumulation’ apps, We were curious to see that they have also just released Gossip Girl, a Japanese game based on the American hit TV show. Gossip Girl has been available as a mobile social game on the Gree platform since September of 2012, but now the game has gone native and is available for download on the App Store. The game stays true to the show, with familiar characters such as Serena and Blair, as well as new faces original to the app. Users play the role of a transfer student in New York, where they can get involved in school dramas with other kids. Players can also enjoy decorating their avatars with trendy fashion items and simulate the world of Gossip Girl in the app. Voltage, with over 50 published apps, have always developed app stories on their own. However this is their first attempt to collaborate with an existing story, let alone one that is as popular as Gossip Girl. It will be interesting to see if more games like this…

gossip-girl

At the recently held Tokyo Game Show 2013, we had a chance to speak with the folks at Voltage, a company specializing in the development of so-called ‘love-sumulation’ apps, We were curious to see that they have also just released Gossip Girl, a Japanese game based on the American hit TV show.

Gossip Girl has been available as a mobile social game on the Gree platform since September of 2012, but now the game has gone native and is available for download on the App Store.

The game stays true to the show, with familiar characters such as Serena and Blair, as well as new faces original to the app. Users play the role of a transfer student in New York, where they can get involved in school dramas with other kids. Players can also enjoy decorating their avatars with trendy fashion items and simulate the world of Gossip Girl in the app.

Voltage, with over 50 published apps, have always developed app stories on their own. However this is their first attempt to collaborate with an existing story, let alone one that is as popular as Gossip Girl. It will be interesting to see if more games like this come from Voltage in the future.

GossipGirl-Voltage GossipGirl-Voltage-character

Voltage makes romantic fantasy into reality at Tokyo Game Show 2013 [Video]

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Today was the opening day of the Tokyo Game Show 2013.  At this year’s event we wanted to focus on mobile developers in particular. And given the popularity of love simulation games here in Japan, we were not surprised to find a section dedicated to developers of this genre. Readers might recall that back in May we wrote about one of these games, called ‘Office Secrets’. And the company behind the app, Voltage, was in attendance today, with a very interesting booth. Voltage has produced over 50 apps in total, all love simulations. Here visitors could play the popular mobile game, but also take photos with real ‘ikemen’ (Japanese for ‘good-looking’) on a faux wedding ceremony backdrop (pictured above). It took the fantasy of the game made into a reality for fans. Voltage provides over 50 apps in total, which is a pretty impressive total — even more impressive when you consider that they are all of the love simulation variety. According to reps Mayuko Sugihara and Emiri Okawa, of their many mobile applications, the most popular app is ‘Chikai no kiss wa totsuzenni’ (roughly translated as ‘The Sudden Kiss for a Promise’). With this app, female users can play…

voltage
TGS2013 was mostly filled with booth babes, but Voltage had booth boys!

Today was the opening day of the Tokyo Game Show 2013.  At this year’s event we wanted to focus on mobile developers in particular. And given the popularity of love simulation games here in Japan, we were not surprised to find a section dedicated to developers of this genre. Readers might recall that back in May we wrote about one of these games, called ‘Office Secrets’. And the company behind the app, Voltage, was in attendance today, with a very interesting booth.

Voltage has produced over 50 apps in total, all love simulations.

Here visitors could play the popular mobile game, but also take photos with real ‘ikemen’ (Japanese for ‘good-looking’) on a faux wedding ceremony backdrop (pictured above). It took the fantasy of the game made into a reality for fans.

Voltage provides over 50 apps in total, which is a pretty impressive total — even more impressive when you consider that they are all of the love simulation variety. According to reps Mayuko Sugihara and Emiri Okawa, of their many mobile applications, the most popular app is ‘Chikai no kiss wa totsuzenni’ (roughly translated as ‘The Sudden Kiss for a Promise’). With this app, female users can play a role as the main character who is in a fake marriage with a handsome guy.

Chikai no kiss wa totsuzenni is used by a wide-range of women from age 19 to 44, but the most active users are women in their 30s. Many are returning users due to the fact that the romance progresses and gets more interesting as the story moves forward.

Voltage plans to release at least one app per month, with plans to develop similar games that men can enjoy as well.

Check out our interview with Emiri Okawa from Voltage in the video below.

Workplace fantasies comes true with Japan’s ‘Office Secrets’ app

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A Japanese creative content company called Voltage recently released an English app called Office Secrets. No, the app is not about secret Microsoft Office tips [1], but rather it’s a fun, romantic dating simulation app. The company creates romantic content for Japanese females not only on smartphones but on feature phones. With Office Secrets, female users can play a part as the main character in a story set in a fashion company. She enjoys somewhat risky love affairs with various elite and handsome men in the office. The app is faithful to the original Japanese content including different characters and stories, translating it into English in the hopes of reaching female manga fans around the world. For Voltage, this is not its first time to push content outside of Japan. Including Office Secrets, it has a total of nine apps translated into English. Another translated app called Be My Princess was released in December of last year, nabbing the number one spot in the US app store entertainment category. The app is also popular in some Asian countries too. The original Japanese content for Office Secrets was first released way back in 2006 as a game for feature phones. It…

Office-Secrets

A Japanese creative content company called Voltage recently released an English app called Office Secrets. No, the app is not about secret Microsoft Office tips [1], but rather it’s a fun, romantic dating simulation app. The company creates romantic content for Japanese females not only on smartphones but on feature phones.

With Office Secrets, female users can play a part as the main character in a story set in a fashion company. She enjoys somewhat risky love affairs with various elite and handsome men in the office. The app is faithful to the original Japanese content including different characters and stories, translating it into English in the hopes of reaching female manga fans around the world.

For Voltage, this is not its first time to push content outside of Japan. Including Office Secrets, it has a total of nine apps translated into English. Another translated app called Be My Princess was released in December of last year, nabbing the number one spot in the US app store entertainment category. The app is also popular in some Asian countries too.

The original Japanese content for Office Secrets was first released way back in 2006 as a game for feature phones. It is one the more popular games out of the 50 or so titles that Voltage provides in the Japanese market, and six million users in total have played them.

The prologue of the story is free to play, but in order to proceed with your choice of handsome men, it will cost $1.99 for the epilogue and additional $3.99 for the main story per character.

For anyone who is looking to fulfill their office love fantasy, Office Secrets is available on iOS.


  1. Because who would want that, right?  ↩