Line ties up with recruitment company to provide part-time job info to messaging app users



Japanese human resources company Intelligence Holdings (TSE:4757) and messaging platform operator Line announced today that they have agreed to launch a joint venture called Aube, specifically focused on offering part-time jobs for Line users.

Intelligence Holdings provides recruitment services for office workers in addition to publishing several digital and hardcopy media for part-time job offerings. By integrating with the userbase of Line, the recruiter wants to launch a new job offering platform targeting smartphone users.

According to Jun Masuda, Line’s chief strategy and marketing officer as well as the new company’s chairman, typical part-time job seekers are in their teens and 20s, so the two companies can expect to see a synergy in connecting part-time job offering opportunities with the messaging app’s userbase. Their plan includes finding potential clients by leveraging Line@, the messaging app-based customer engagement platform for retailers, and paying wages to part-time workers using Line Pay, a mobile payments platform for Line users.

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Via Nikkei (paywalled) and CNET Japan

Edited by Chris Ames Pomeroy