Line Corporation pushed an update to its Wind Runner iPhone game on Tuesday, and since then the title has been top free iOS app many countries around Asia, including Taiwan, Hong Kong, Cambodia, Indonesia, Thailand, and its home market of Japan. The game is a side scrolling platform which was well received upon its release back in mid-February . You can check out our video demo below to get a better idea of how the game plays.
The game is promoted through the company’s popular Line chat application, which is the main reason why it has seen this sort of success. To date, the application has 130 million+ downloads, the majority of which are in the Asia region. Wind Runner is also doing reasonably well on Android, ranked as the number two app overall in Taiwan and Singapore, and number four overall in Thailand and Japan.
It looks as though Line Corporation’s strategy of releasing television commercials in local markets is working really well. The company recently surpassed 10 million downloads in Spain, and it has been running a commercial there too. As you might expect, Wind Runner is doing well there also, ranked as the sixth most popular free iOS app. Spain the first market outside of Asia where Line Corporation has seen significant success. But you can expect more countries to follow, particularly the US market later this year.
One country where Wind Runner hasn’t really succeeded yet is South Korea, where rival chat platform Kakaotalk dominates in place of Line. Interestingly, Kakaotalk has been winning some ground in Japan, passing the 10 million downloads mark back on March 24.
For more information on the growth of Line and its vast repertoire of apps, including Wind Runner, please check out our interactive Line Timeline which chronicles its growth from its launch back in 2011 up until the present day.
Note that NHN Japan recently rebranded itself as ‘Line Corporation.’ ↩