Line’s ‘Fluffy Diver’ game takes cute to the next level



We’ve written about many cute games and apps over the past few weeks, but a recently release game from Line Corporation may have just out-cuted them all. Developed by Korea-based Hot Dog Studio, Fluffy Diver is about as kawaii as any game can get, with a lost baby seal (Fluffy) cast as the hero, on a quest to find his mother.

Can you think of anything cuter than that? Me neither.

Like all of Line’s casual games, the one-tap controls for Fluffy Diver are incredibly simple. The game is a landscape-oriented side-scroller [1], and you need to make Fluffy dive into and jump out of the water to avoid obstacles and collect valuable items. But even with the simple controls, mastering the flow of Fluffy’s swimming can take a while.

So far, like most of Line’s games, this title is performing ok in the Asia region, ranking as a top 10 iOS adventure game in Thailand, while ranking 19th in its home market of Japan, and 40th in Taiwan [2].

If you’d like to try out Fluffy Diver, you can get it as a free download for iOS or Android.

Line’s repertoire of games have done incredibly well so far, thanks to the company’s popular chat platform which has more than 190 million users to date.

On a somewhat related note, just last week Line Corporation announced that it would be establishing a new location in Fukuoka which will be dedicated to helping its Asia expansion.

For more information on the growth of Line and its vast repertoire of apps, including Fluffy Diver, please check out our interactive Line Timeline which chronicles its growth from its launch back in 2011 up until the present day.



  1. Sort of like Line’s Wind Runner.  ↩

  2. These numbers are not outstanding compared to some of Line’s other recent releases. But still solid considering its reach in other markets.  ↩