New Docomo startup fund invests in two up-and-coming Japanese companies


As we reported back in February, NTT Docomo launched a new startup fund worth 10 billion yen (about $100 million), along with an incubation program with 500 Startups and Japan’s B Dash Ventures.

Today, the telco-backed investment arm unveiled the first selection of companies for the fund: tech news media company Iid and CRM solution developer Repica.


Iid was founded back in 2000 as a subsidiary of internet research company IRI. That company has been running 23 web media entities across 16 different genres, including the notable tech news site The company also has developed an e-commerce site solution called Marble ASP as well. With the new funds, the company expects to intensify further mobile optimization of these news sites for its e-commerce platform.

IID’s sharehoders include Globis Capital Partners, Inspire Investment, Itochu Technology Ventures, and Isetan Mitsukoshi Holdings.

Repica's Appli-sommelier
Repica’s Appli-sommelier

Repica was founded in 2006 by former executives at Japanese mobile service giant Cybird Holdings. The company provides merchants with several customer-facing white-label CRM solutions such as a customer reward system, a gift coupon system, and a mobile-optimized e-mail distribution system. The company’s subsidiary Arara is known for running restaurant clipping app called Gugulog, as well as a smartphone app review site called Appli-sommelier.

Repica raised 113.4 million yen, hoping to integrate its apps and services on smartphone devices, and to intensify its global business expansion.