Yahoo Japan Takes 10% Stake of Wedding Site



Nikkei Business Online is reporting that Yahoo Japan (TYO:4689) has taken more than a 10% stake of wedding-related, buzz marketing site Minnano Wedding. The financial details have not been disclosed.

The startup began as a service in February of 2008 under Japan’s social gaming giant DeNA, and it was then spun off in October of 2010. The site has collected much input and feedback from people who have used wedding venues, and also allows for bill-sharing to show how much was actually paid on wedding ceremonies. The website has 1.1 million monthly visitors, and boasts more than 200,000 posts about 5,000 wedding places in Japan.

In January, the startup launched a wedding venue portal for ‘shotgun marriage’ couples, in association with Benesse Corporation, a Japanese correspondence education company who also provides preschool and infant learning courses.

Similarly, another Japanese internet giant, Cyber Agent, has been running a wedding portal site called Wedding Park since 1999. It has more than 60,000 posts about 4,000 wedding places in Japan.