How Japan’s Keio University is reaching out to potential students abroad



My old school, Keio University, is attracting some attention to its newly launched website, intended to attract students from abroad. Most notably, its two-minute video titled “Shaping History, Shaping Tomorrow,” shot by Australian filmmaker Tim White, exhibits all the charms of the university and Japan as a whole.

This is Keio’s attempt to use social media to reach potential students outside the country. Since the video’s initial release last December, it has been played over 113,000 times on Youtube. The video’s creator Tim White noted:

I wanted to express what is expected of Tokyo from students all over the world-heritage, cutting-edge technology, rich culture, friendly people, most safe and secure.

The project was part of an initiative led by the Ministry of Education. Keio University was founded by Yukichi Fukuzawa in 1858, the same man pictured on the 10,000-yen bill.

To check out more of the campus life at Keio University, here is another video, this one from the students of the Keio University Graduate School of Media Design.