Bangkok-based Flare, offering an ad-wrapping service for car owners as well as mobility data management and analytics services, announced today that it has raised 150 million yen (about $1.4 million) in a series A round from Spiral Ventures Asia, Chiba Dojo, Sun Asterisk, and Voyage Ventures.
Flare was launched back in August of 2017 by Japanese serial entrepreneur Kazuki Kamiya who moved to Thailand in November of 2013. Prior to Flare, he established a Skype-based Thai language school in May of 2014 and subsequently engaged in managing crowdsourced translation / interpretation and business portal website.
Following the Flare ad-wrapping service, his company launched Flare Analytics and Flare Dash last year. Flare Analytics is a device-free cloud based platform analyzing driving data which can be applied for fleet management and telematics insurance while Flash Dash visualizes driver behavior so that their operation management can easily understand where their employee drivers are running and working.
Flare says the new fund will be used to invest in further developing the aforementioned three services by strengthening hiring sales and engineering positions. Flare Ad serves 15,000 registered users as of April last year, is aimed to hit 100,000 user milestone in the future. The company recently partnered with Renet Japan Group (TSE:3556), microfinance and other solution provider serving Cambodia, to launch the Flare ad-wrapping service in the Indochina market earlier this year. Flare Dash was also recently launched in Myanmar after Thailand.
As part of Open Innovation Columbus (OIC) through which the Japanese government and Thai conglomerates encourage strategic alliances between innovative Japanese startups and the Thai conglomerates, Flare partnered with Toyota Tsusho (Thailand) to jointly conduct a proof-of-concept and develop a safety driving-focused product using Fire Analytics last year. Since the platform can also be provided in the form of an SDK (software development kit), it can be more easily integrated with other software so that it can target corporate users who are running their existing systems.