We recently wrote about a new education app called Chojimaku which uses subtitled movies to teach English. Another well-established learning platform from Japan is iKnow, which has 1.2 million registered users. It was recently announced that the service has added new content to its platform, a very specific course that lets attendees prepare for Ad:tech Tokyo, taking place next week.
Studying English is one of the top priorities for many Japanese people, especially working professionals.
The new content is titled ‘Mastering English for the marketing and advertisement industry in a week’. By making the reason for learning very clear, it motivates learners and to better prepare for a specific event or occasion. You need to sign up for the service to use the content, but it is provided for free.
There are over 100 marketing-related words available to learn, and lessons to enhance your listening ability for this topic.
Studying English is one of the top priorities for many Japanese people, especially working professionals. So it is only natural that in the Japanese market, there have always been services in this field, including Rarejob which recently got funded. What differentiates iKnow from other services is that its courses are based on a spaced-repetition system with a strong focus on obtaining more vocabulary.
The company behind iKnow is Cerego, founded way back in the year 2000. The company provides online language learning services to consumers as well as enterprises inside and outside of Japan. There are over 100 companies that have deployed the learning platform, including Softbank group with its 20,000+ employees.
To see how iKnow works, you can check out the video below.