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Japanese native ad platform startup Logly files for IPO

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See the original story in Japanese. Tokyo-based Logly, a startup running an internet ad platform and recommendation service, announced on Thursday that its IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on 20 June. SMBC Nikko Securities will lead the underwriting. Since its launch back in 2006, the company has been offering Logly (demand-side platform), Logly Lift (enabling the placement of text-based ads on their partner media sites), Newzia Connect (context matching recommendation engine) and other services. In addition to Logly Lift, their primary revenue streams include Loyalfarm which was launched in November of 2016 to help media sites better engage their users. As to disclosure, Logly raised 120 million yen (approximately $1.15 million at the exchange rate then) from CA Mobile, Voyage Ventures, Mizuho Capital and SMBC Venture Capital in December of 2013, then  subsequently 300 million yen ($2.86 million) in June of 2015. The funds in 2015 made the startup a Voyage Group subsidiary when accounting through use of the equity method. According to the consolidated statement as of March of 2017, they posted a revenue of 911.8 million yen (about $8.3 million) with an…

See the original story in Japanese.

Tokyo-based Logly, a startup running an internet ad platform and recommendation service, announced on Thursday that its IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on 20 June. SMBC Nikko Securities will lead the underwriting.

Since its launch back in 2006, the company has been offering Logly (demand-side platform), Logly Lift (enabling the placement of text-based ads on their partner media sites), Newzia Connect (context matching recommendation engine) and other services. In addition to Logly Lift, their primary revenue streams include Loyalfarm which was launched in November of 2016 to help media sites better engage their users.

As to disclosure, Logly raised 120 million yen (approximately $1.15 million at the exchange rate then) from CA Mobile, Voyage Ventures, Mizuho Capital and SMBC Venture Capital in December of 2013, then  subsequently 300 million yen ($2.86 million) in June of 2015. The funds in 2015 made the startup a Voyage Group subsidiary when accounting through use of the equity method.

According to the consolidated statement as of March of 2017, they posted a revenue of 911.8 million yen (about $8.3 million) with an ordinary profit of 49.9 million yen ($454,000) and a net profit of 63.5 million yen ($577,000). Led by the company’s CEO Hirokazu Yoshinaga (30.79%), its major shareholders include the company’s director Masahisa Kishimoto (17.98%), Voyage Group (15.24%), IT Media (5.36%), Voyage Ventures (5.24%) and CA Mobile (5.18%).

Edited by “Tex” Pomeroy

Japanese startup Logly raises $1.2M to grow its advertising and recommendation services

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Tokyo-based Logly, a startup running an internet ad platform and recommendation service, announced yesterday that it has raised 120 million yen (approximately $1.15 million) from CA Mobile [1], Voyage Ventures, Mizuho Capital, and SMBC Venture Capital. The fundraising took place back on December 25th, 2013. Since its launch back in 2006, the company has been providing several different B2B internet services: Logly is a demand-side platform that allows advertisers to distribute ads efficiently based on their unique technology that combines the context analysis of a website and the behavioral analysis of visitors. Logly Lift enables the placement of text-based ads on their partner media sites such as Gizmodo Japan, IT Media, and Cafeglobe. Ads are more like articles instead of typical banner ads, giving advertisers better conversion. Newzia Connect is a sort of context matching recommendation engine, allowing news publishers to show their visitors a list of related articles in an article page, helping them increase the amount of page views per visit. With these new funds, the startup has moved their office from Tsukiji to Shibuya [2], and plans to step up their system development and marketing efforts with new talent. The company’s founder/CEO Hirokazu Yoshinaga told us that…

logly-booth

Tokyo-based Logly, a startup running an internet ad platform and recommendation service, announced yesterday that it has raised 120 million yen (approximately $1.15 million) from CA Mobile [1], Voyage Ventures, Mizuho Capital, and SMBC Venture Capital. The fundraising took place back on December 25th, 2013.

Since its launch back in 2006, the company has been providing several different B2B internet services:

Hirokazu-Yoshinaga
CEO Hirokazu Yoshinaga
at ICT Spring ’13, Luxembourg

Logly is a demand-side platform that allows advertisers to distribute ads efficiently based on their unique technology that combines the context analysis of a website and the behavioral analysis of visitors.

Logly Lift enables the placement of text-based ads on their partner media sites such as Gizmodo Japan, IT Media, and Cafeglobe. Ads are more like articles instead of typical banner ads, giving advertisers better conversion.

Newzia Connect is a sort of context matching recommendation engine, allowing news publishers to show their visitors a list of related articles in an article page, helping them increase the amount of page views per visit.

With these new funds, the startup has moved their office from Tsukiji to Shibuya [2], and plans to step up their system development and marketing efforts with new talent. The company’s founder/CEO Hirokazu Yoshinaga told us that they expect to grow their ten person team to 30 people by the middle of 2015.


  1. CA Mobile is a subsidiary of CyberAgent, and focused on mobile content development.
  2. Tsukiji is a district known for having the world’s largest fish market. Shibuya became known as a mecca for Japanese startups as well as a trendsetting area of Japanese fashion trends.