THE BRIDGE

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Loopin’ for more — Upon attending “Startup Mantra” recitals in Tokyo

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. Startups, Startups Everywhere Tokyo I daresay is as of June looking to launch full-fledged efforts to leverage various international events, not only the Olympiad but also — American football in Japan having besmirched its name during May — Rugby World Cup, Gov. Yuriko Koike having had to clear some obstacles such as those related to Central Fish Market and development/environment issues. As a prelude, the Tokyo Metropolitan Government in late May organized in conjunction with Japan External Trade Organization (JETRO) Invest Japan Center a Startup Tokyo gathering. It was followed thereupon by startup-focused events, to culminate in the once-every-five-year international fire safety and disaster mitigation event which this year particularly highlights startup roles. Thus, the startup mantra recitations. To underscore Tokyo’s friendliness towards foreign-affiliated startups the Startup Tokyo seminar was held at a WeWork facility in ARK Hills South, aptly located next to JETRO HQ as well as Invest Japan office. The event was opened by the Governor herself, with a short speech. In fact, prior to her arrival the participants got to view a looping video of her exhorting…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


TOSBEC
Image credit: Invest Tokyo

Startups, Startups Everywhere

Tokyo I daresay is as of June looking to launch full-fledged efforts to leverage various international events, not only the Olympiad but also — American football in Japan having besmirched its name during May — Rugby World Cup, Gov. Yuriko Koike having had to clear some obstacles such as those related to Central Fish Market and development/environment issues.

As a prelude, the Tokyo Metropolitan Government in late May organized in conjunction with Japan External Trade Organization (JETRO) Invest Japan Center a Startup Tokyo gathering. It was followed thereupon by startup-focused events, to culminate in the once-every-five-year international fire safety and disaster mitigation event which this year particularly highlights startup roles. Thus, the startup mantra recitations.

To underscore Tokyo’s friendliness towards foreign-affiliated startups the Startup Tokyo seminar was held at a WeWork facility in ARK Hills South, aptly located next to JETRO HQ as well as Invest Japan office. The event was opened by the Governor herself, with a short speech. In fact, prior to her arrival the participants got to view a looping video of her exhorting the merits of Tokyo.

See also:

Yuriko Koike, Governor of Tokyo
Image credit: Invest Tokyo

Invest Tokyo

The Governor noted that the Financial Times [I would note the paper is owned by Nikkei now] and some others had found Tokyo to be the best city to live, and that thanks to first-instance use of National Strategic Special Zone scheme, the Tokyo One-Stop Business Establishment Center (TOSBEC) facilitates corporate foundation for startups as well as foreign companies to set up branches and subsidiaries.

The WeWork Japan CEO Chris Hill then spoke about the foray made by the international collaboration group into Tokyo since the beginning of this year. His staff gave a presentation after this, and invited participants to explore the facility while networking with entrepreneurs there, including two (a Japanese husband-and-wife team as represented by cleanliness expert Ms. Ohashi and a global outfit) who presented their experiences.

American businessman Mr. Erek Yedwabnick spoke on behalf of his international Internet consultant colleagues at Webguru. He noted that even with the combined knowledge of multinational web-savvy people and language support from his Japanese wife it would have been quite cumbersome to set up shop so quickly without use of TOSBEC. As it is, going forth Webguru will need to negotiate IP issues and suchlike.

See also:

Chris Hill, CEO of WeWork Japan
Image credit: Invest Tokyo

Expanding Business

As for Ouchi Detox headed by Ms. Ohashi, she outlined her company expansion. A former nurse, she started out at an individual level armed with knowhow as to compact storage of goods and struck a chord with the social problem of “hoarders” in Japan. She methodically expanded business, gaining IT-literacy and business-computing prowess (her husband being good with numbers too), to enable incorporation.

Apparently, she is expanding operations into Kyoto area with a business partner located there. As it is, Kyoto and other history-laden locations in Japan could use expertise in proper storage methods since some items with value could become irretrievably ruined, whether they be family heirlooms (as the old saying goes, a spoilt… or moldy, as it were… apple will ruin the whole basket) or invaluable documentation.

Interestingly, clean storage can be seen becoming a good business in Asia-Pacific overall. Not only such necessities as the need to reduce allergens and infections becoming widespread, there is the Damocles sword of natural and even man-made disasters hanging over the region so preparedness in terms of appropriate storage and maintenance is foreseen forming new demands at home/work (including collab space).

Waka Ohashi, CEO of Ouchi Detox
Image credit: Invest Tokyo

Coworking space WeWork makes headway in Japan, uses government-related activities

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. WeWork, the New York-born coworking space operation with a global company which entered the Japanese market this year. It already has four locations to Tokyo, thanks to adept leveraging of government-related activities. There are already many real estate companies in Japan looking to use the increased demand to expand their business, but foreign-affiliated services that until now were targeting the high-end of the market is joining the fray. The Roppongi/ARK Hills South base where the Governor of Tokyo visited to highlight investments from abroad recently is one example. ARK Hills is known as the base for Japan External Trade Organization (JETRO), affiliated with the Ministry of Economy, Trade and Industry (METI). Within ARK Hills also can be found the associated Invest Tokyo center, which handles activities like bringing in foreign direct investment. See also: How to start a business in Tokyo using Metropolitan Government resources Tokyo Government looking to attract foreign entrepreneurs in effort to create New Tokyo But those near other properties such as Toranomon Hills located close to the Japan Red Cross and Mid-Town Hibiya, in addition to…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


WeWork Shimbashi location
Image credit: “Tex” Pomeroy

WeWork, the New York-born coworking space operation with a global company which entered the Japanese market this year. It already has four locations to Tokyo, thanks to adept leveraging of government-related activities. There are already many real estate companies in Japan looking to use the increased demand to expand their business, but foreign-affiliated services that until now were targeting the high-end of the market is joining the fray.

The Roppongi/ARK Hills South base where the Governor of Tokyo visited to highlight investments from abroad recently is one example. ARK Hills is known as the base for Japan External Trade Organization (JETRO), affiliated with the Ministry of Economy, Trade and Industry (METI). Within ARK Hills also can be found the associated Invest Tokyo center, which handles activities like bringing in foreign direct investment.

See also:

But those near other properties such as Toranomon Hills located close to the Japan Red Cross and Mid-Town Hibiya, in addition to city center Marunouchi and shopping district Ginza, are now available in Japan’s capital. As for the nearby Shimbashi WeWork site, it is close to Toranomon/Kasumigaseki, the government quarters of Japan, and the WeWork location just south of the Foreign Ministry-supported ASEAN Centre is now home to the Australia-New Zealand Chamber of Commerce (ANZCC).

It will soon open its Shibuya branch, the place now known as the startup hub of Tokyo; Plug-and-Play is another foreign player already sited in the area. Although not fully­confirmed at press time, it is understood that a foreign batterytech startup seems to find the possibility of a Shibuya office with easy access to the Canadian Embassy quite enticing. Further reporting on this will be forthcoming after the stealth mode period.

Meet top 4 startups with decentralized apps from d10e blockchain conference in Tokyo

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. d10e — dubbed “The Leading Conference On Decentralization” — held the 21st Global Edition from April 28 to May 1, 2018. The venue, Hilton Tokyo Bay Hotel located near Tokyo Disneyland/DisneySea, gathered numerous participants who foresee far-reaching changes being brought on by adoption of blockchain technology, especially by localities and businesses. The first and second days were spent by Blockchain Investors Consortium (BIC), one of the main event sponsors, familiarizing d10e-goers with Tokyo. Keynote speeches were presented on the third day. On the final day, 22 teams gathered to present their revolutionary wares during the 1st Edition in Japan Startup Pitch (MC: Ms. Naomi Brockwell). Leonardo Render Chief Strategy Officer Delon de Metz, the energetic (enough to jump off the stage and safely too) young man with the winning message at this year’s inaugural Japan pitch competition, got First Prize. The visual rendering services company headquartered on Madison Avenue in New York convinced all that their business is ready to roll. The runner-up was Ms. Liina Laas-Billson, Chief Business Development Officer for Black Insurance, the digital insurance company on blockchain….

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


Randy Hencken, Co-founder of floating seasteading company Blue Frontiers, delivered his keynote speech.
Image credit: Kurt Hanson / The Bridge

d10e — dubbed “The Leading Conference On Decentralization” — held the 21st Global Edition from April 28 to May 1, 2018. The venue, Hilton Tokyo Bay Hotel located near Tokyo Disneyland/DisneySea, gathered numerous participants who foresee far-reaching changes being brought on by adoption of blockchain technology, especially by localities and businesses.

Image credit: d10e

The first and second days were spent by Blockchain Investors Consortium (BIC), one of the main event sponsors, familiarizing d10e-goers with Tokyo. Keynote speeches were presented on the third day. On the final day, 22 teams gathered to present their revolutionary wares during the 1st Edition in Japan Startup Pitch (MC: Ms. Naomi Brockwell).

Delon de Metz, Chief Strategy Offier of Leonardo Render
Image credit: “Tex” Pomeroy / The Bridge

Leonardo Render Chief Strategy Officer Delon de Metz, the energetic (enough to jump off the stage and safely too) young man with the winning message at this year’s inaugural Japan pitch competition, got First Prize. The visual rendering services company headquartered on Madison Avenue in New York convinced all that their business is ready to roll.

Liina Laas-Billson, Chief Business Development Officer of Black Insurance
Image credit: d10e

The runner-up was Ms. Liina Laas-Billson, Chief Business Development Officer for Black Insurance, the digital insurance company on blockchain. The demure pitch for the Estonian outfit gained Second Prize as it explained elegantly how its platform connects insurance brokers directly with capital, enabling them to launch their own virtual insurance agencies.

Cereal Finance CEO Sergey Vart (left) and a pitch judge
Image credit: “Tex” Pomeroy / The Bridge

Third Prize was garnered by Cereal Finance Co-founder & CEO Sergey Vart, who heads the St. Petersburg-based provider of blockchain ecosystem for asset-based loans. Finally, the Audience Award went to ZPER (according to Marketing Manager DK Yoon, pronounced ‘Zee-per’) of Singapore, offering a decentralized ecosystem for P2P finance.

George Hahn, co-founder and CGO of ZPER
Image credit: d10e

Panasonic, Scrum Ventures announce BeeEdge joint venture to foster innovation

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. Panasonic (TSE:6752) held a press conference as MC’d by Panasonic Senior Managing Executive Officer Tetsuro Homma on Thursday, announcing in Tokyo that it is forming a joint venture with a 49% share called BeeEdge together with Scrum Ventures, a San Francisco-based early-stage venture capital firm. Aimed at enabling a new generation of products, BeeEdge will identify technologies within Panasonic that are not fully utilized and create independent startups to develop them commercially. BeeEdge will act as an accelerator, with Panasonic and Scrum pooling their experience upon collaboration and supporting entrepreneurs. Scrum Ventures said in their release on the U.S. side. We know how to identify and support startups that are working on ground‐breaking new technologies. We are very hands‐on with founders and make sure they have what is needed to succeed. Sharing our expertise with Panasonic is a great opportunity to bring underutilized innovations to market. Tak Miyata heads the U.S. outfit as Founding Partner of Scrum Ventures, a seed-stage venture firm investing across a range of industries in the U.S. and Asia. With extensive experience plus networks in both…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


Scrum Ventures’ partner Makoto Haruta speaks at a press conference in Tokyo.
Image credit: “Tex” Pomeroy

Panasonic (TSE:6752) held a press conference as MC’d by Panasonic Senior Managing Executive Officer Tetsuro Homma on Thursday, announcing in Tokyo that it is forming a joint venture with a 49% share called BeeEdge together with Scrum Ventures, a San Francisco-based early-stage venture capital firm.

Aimed at enabling a new generation of products, BeeEdge will identify technologies within Panasonic that are not fully utilized and create independent startups to develop them commercially. BeeEdge will act as an accelerator, with Panasonic and Scrum pooling their experience upon collaboration and supporting entrepreneurs.

Scrum Ventures said in their release on the U.S. side.

We know how to identify and support startups that are working on ground‐breaking new technologies. We are very hands‐on with founders and make sure they have what is needed to succeed. Sharing our expertise with Panasonic is a great opportunity to bring underutilized innovations to market.

Tak Miyata heads the U.S. outfit as Founding Partner of Scrum Ventures, a seed-stage venture firm investing across a range of industries in the U.S. and Asia. With extensive experience plus networks in both Silicon Valley and Japan, Scrum Ventures accelerates their portfolio companies for global opportunities and helps corporations innovate. Scrum Ventures partner Makoto Haruta will become BeeEdge President. It was recently announced that Scrum Studio to connect global corporations in Japan with startups in Silicon Valley through investing and collaboration have been set up.

Scrum Ventures’ partner Makoto Haruta (right) shakes hands with Panasonic’s Tetsuro Homma (left).
Image credit: “Tex” Pomeroy

Meanwhile Panasonic, known for creating consumer electronics that enhance customer lifestyles, has been increasing its investment to create new consumer experiences and businesses for the next generation. In April, it will look to focus their design efforts in Kyoto, among other changes. Haruta took the stage to underscore Scrum Ventures’ track record identifying new trends and technologies, in addition to strong understanding of the Silicon Valley startup ecosystem, noting that Scrum Ventures is well‐positioned to bring expertise to BeeEdge upon advising the startups.

Homma, in charge of the Appliance Company at Panasonic, said:

We are looking forward to working with Scrum Ventures because of their expertise in supporting startups. From analyzing opportunities and bringing products to market, to sharing best practices in operations, Scrum Ventures will be a valuable partner in maximizing how we develop our technologies with new innovative companies.

The Osaka manufacturing giant spokesman added as well that Panasonic is mulling investment into the Scrum Ventures Fund III along with the joint venture set-up.

Japan’s Boostnote secures funding to boost global expansion of GitHub alternative

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This guest post is authored by Masanori Hashimoto, co-founder and CEO of Nulab, the Fukuoka-based startup behind SaaS (software as a service) platforms like Backlog, Cacoo and Typetalk. In addition to managing his startup, he has been involved in various local initiatives encouraging entrepreneurship such as Oreoka.com and Myojo Waraku. See the original story in Japanese. Fukuoka-based Maisin & Co., the Japanese startup developing a programmer tool called Boostnote, recently announced that it has rebranded into BoostIO and raised an undislosed sum from Japanese seed round-focused startup funds Anri and F Ventures in addition to six angel investors. Participating angel investors include several key players on the local startup scene in the western Japan city of Fukuoka such as Shinji Hamauzu (CEO of Aratana) and Shuhei Hiya (Tech Lead of Tsumug, Former Head of Uhuru Technical Rockstars). Junji Murakami, one of the Myojo Waraku startup festival organizers, is helping increase angel investors in the city because he thinks not only VC funds but also angel investors are crucial upon building the local startup community. Other angel investors participating in this round were Masao Ito (CEO of User Local), Shinichi Iwata (Japan head of Atomico and former President of Skype Japan),…

This guest post is authored by Masanori Hashimoto, co-founder and CEO of Nulab, the Fukuoka-based startup behind SaaS (software as a service) platforms like Backlog, Cacoo and Typetalk.

In addition to managing his startup, he has been involved in various local initiatives encouraging entrepreneurship such as Oreoka.com and Myojo Waraku.


L to R: Anri Samata (founder of Anri), Kazumasa Yokomizo (CEO of BoostIO CEO), Choi Junyoung (BoostIO CTO)
Image credit: BoostIO

See the original story in Japanese.

Fukuoka-based Maisin & Co., the Japanese startup developing a programmer tool called Boostnote, recently announced that it has rebranded into BoostIO and raised an undislosed sum from Japanese seed round-focused startup funds Anri and F Ventures in addition to six angel investors.

Participating angel investors include several key players on the local startup scene in the western Japan city of Fukuoka such as Shinji Hamauzu (CEO of Aratana) and Shuhei Hiya (Tech Lead of Tsumug, Former Head of Uhuru Technical Rockstars). Junji Murakami, one of the Myojo Waraku startup festival organizers, is helping increase angel investors in the city because he thinks not only VC funds but also angel investors are crucial upon building the local startup community.

Other angel investors participating in this round were Masao Ito (CEO of User Local), Shinichi Iwata (Japan head of Atomico and former President of Skype Japan), Yusuke Sato (President of FreakOut Holdings) and an unnamed angel investor.

Angel investors participating in this round
Image credit: BoostIO

With native apps for platforms including Macintosh, Windows, Linux, Android and iOS, Boostnote allows system developers to save and share their source codes online. The open source project was launched in beta under the previous name of Boost back in 2015 but it has succeeded in engaging contributors from around the world to build up a global community.

Programmers worldwide are now participating in development and improvement of Boostnote, which is also so loosely operated as a warm community that their users can help each others solve questions and bugs. Going forward, the team expects to provide more versatile solutions while verifying technical issues.

Boostnote
Image credit: BoostIO

Boostnote is characterized by its global spread in both developers and users since almost all developers and 82% of users are based outside Japan. With user access from more than 200 countries, the service has seen a good growth by taking the “global-first” strategy from Day One. In view of a notebook app, many of us will first come up with Evernote but the app has become complicated and heavy because of too many functions that are overloaded and eventually churn existing users. I wish Boostnote maintains simplicity yet still excites programmers.

The BoostIO team has strength not only in software development but also as to community of open source programmers that they have been steadily building. Their co-founders CEO Kazumasa Yokomizo and CTO Choi Junyoung are looking at future workstyle through open source activities while having started stepping toward the next growth under the stealth mode. Just after they finished a meeting with their investors, I had a chance to talk with them. They looked full of energy and told me:

I want to make big things happen within 2018.

Happy new year to all!

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy

2018 predictions from insightful international investors

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This guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here. Years ago I started publishing an annual list of technology predictions from global venture capitalists. By design, I deliberately chose VCs beyond the usual American household names, whose voices were not necessarily heard on the world stage. Last year all of the tech prognostications came from women VCs. Even (especially?) by Silicon Valley standards, this felt quite unique and I’m proud of that. For this season’s set of predictions, I am again pleased to be able to give the floor to an all-female cast of investors, this time a collection of insightful VCs from Asia. I’ve had the honour of interacting with each of these individuals and encourage all readers to take note of them. Their already noteworthy accomplishments will likely continue to grow. May 2018 bring us further enlightenment. Happy holidays! Kanako Honda –…

mark-bivens_portraitThis guest post is authored by Mark Bivens. Mark is a Silicon Valley native and former entrepreneur, having started three companies before “turning to the dark side of VC.” He is a venture capitalist that travels between Paris and Tokyo (aka the RudeVC). You can read more on his blog at http://rude.vc or follow him @markbivens. The Japanese translation of this article is available here.


Image credit: nk2549 / 123RF

Years ago I started publishing an annual list of technology predictions from global venture capitalists. By design, I deliberately chose VCs beyond the usual American household names, whose voices were not necessarily heard on the world stage.

Last year all of the tech prognostications came from women VCs. Even (especially?) by Silicon Valley standards, this felt quite unique and I’m proud of that.

For this season’s set of predictions, I am again pleased to be able to give the floor to an all-female cast of investors, this time a collection of insightful VCs from Asia. I’ve had the honour of interacting with each of these individuals and encourage all readers to take note of them. Their already noteworthy accomplishments will likely continue to grow.
May 2018 bring us further enlightenment. Happy holidays!

Kanako Honda – DCM Ventures, Japan

From a high-level perspective, data analytics combined with delivering value proposition that will ultimately result in monetization will become even more important in 2018. In the recent 1-2 years, startups were able to gather large funds from VCs and concentrated on growing the user base by putting short term economics aside. As these startups, such as Uber, LimeBike, Wework etc, successfully built sizable audience and became a platform, there will be companies that will utilize big startup’s network effect and deliver various values to each touchpoint and create monetization model that doesn’t require large funding.

From a geopolitical view, edtech in Japan will start to rise as education is becoming one of the hottest topic of national policy. Although edtech has been considered as a niche, slow and unprofitable market for startups to jump in for quite a while, companies are starting to learn from the past and coming up with ways to build sustainable business within this sector. I hope 2018 will be the dawn of edtech era in Japan.

Vorawan “Michelle” Wangpanitkul – Digital Ventures, Thailand

I recall 2016 being at the height of the blockchain buzz. Blockchain pretty much intercepted every use case in and out of fintech. While I am a big believer in blockchain, I believe there will only be a few blockchain-powered use cases that survive to commercialization, ones that require an immutable distributed ledger to tackle its pain point (and there aren’t many!).

Beyond payments & remittance, the next one should be KYC. Identity is at the foundation of banking, and getting it right is crucial and win-win for everyone. I personally think blockchain-powered KYC is an agenda that regulators need to push forward, and with Singapore and India’s regulators already testing this, 2018 might be the year blockchain-KYC gets adopted mainstream, and other regulators follow in.

Geographically speaking, I think there will be a lot of interesting things coming out of India. RBI has pushed forward e-KYC and successfully captured biometrics data in 99% of its adult population. With a 1.3billion population, fragmented market, huge engineering talent pool, and a lot of financial & infrastructural barriers being tackled at a state level, India is the country ripe for innovation and transformation. My 2018 prediction – lots of capital flooding into India.

Joanna Cheung – HBCC Investment and TUS International, China

The paradigm will continue to shift from ‘made in China’ to ‘created in China’. The giants of innovative technology that are emerging today are original Chinese innovations. Increasingly, we will see these original and successful companies expand abroad, notably to the U.S., Europe, and Japan. Innovations in deep tech, such as artificial intelligence, clean technology, robotics, RPA, are areas we’re particularly excited about.

Mayu Morishima – Beyond Next Ventures, Japan

In Japan, more attention is being paid to technology-centric startups originating from startups, centered on the biotechnology and medical sectors thanks to government-backed initiatives. Meanwhile, due to the global trend of personalized medicine, the mainstream of technology development is expected to shift to startups which can adapt quickly to new circumstances. In addition, we are seeing the trend that (non-healthcare) enterprises enter the healthcare sector to acquire innovation from the outside. In light of all these findings, we can expect technology-centric startups centered on biotechnology, healthcare and medical device sectors will remain hot in the future.

Particularly in Japan, trending sectors will include regenerative medicine such as iPS cell research, digital health where therapeutic apps based on medical evidence are emerging to the market while telemedicine businesses are more active prior to the planned revision of the Japanese medical payment system in FY2018. However, I believe that one of the best thrills of VC investments is to create the next trends by investing in heretic technologies which are too new for us to know how to call them. Therefore, I expect innovations that do not belong to any sector in 2018.

“Gift Show Life x Design” exhibition in Tokyo underscores startup role in IoT sector

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. The Gift Show’s Life x Design exhibition was held from August 30 to September 2 at Tokyo Big Sight, where the startup role in the fast-growing Internet of Things (IoT) as related to gifts and other items closely related to daily life was underscored by a specialized corner which brought together several startups offering IoT solutions. At this corner, planned in cooperation with Japanese IT publisher ASCII, in addition to Mamorio, which keeps tabs on such items in one’s possession as keys and other products one might be liable to misplace, there were three other startups showcasing their products such as those monitoring infants. See also: Mamorio, major Japanese pharma tie up for dementia sufferer support Of particular interest was the startup Yukai Engineering, which engineers dental hygiene-use items such as robot-like toothbrush which is designed to motivate children as well as the elderly to brush their teeth and ensuring they are kept track of. As the average Japanese lifespan is extended, dental hygiene is said to be a benchmark to Quality of Life. Of particular interest was the startup…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


Mamorio exhibits their botth at the Gift Show’s Life x Design exhibition.
Image credit: “Tex” Pomeroy

The Gift Show’s Life x Design exhibition was held from August 30 to September 2 at Tokyo Big Sight, where the startup role in the fast-growing Internet of Things (IoT) as related to gifts and other items closely related to daily life was underscored by a specialized corner which brought together several startups offering IoT solutions.

At this corner, planned in cooperation with Japanese IT publisher ASCII, in addition to Mamorio, which keeps tabs on such items in one’s possession as keys and other products one might be liable to misplace, there were three other startups showcasing their products such as those monitoring infants.

See also:

Mamorio
Image credit: Mamorio

Of particular interest was the startup Yukai Engineering, which engineers dental hygiene-use items such as robot-like toothbrush which is designed to motivate children as well as the elderly to brush their teeth and ensuring they are kept track of. As the average Japanese lifespan is extended, dental hygiene is said to be a benchmark to Quality of Life.

Of particular interest was the startup Yukai Engineering, which offers IoT products as exemplified by BOCCO robot-linked toothbrush for children and even the elderly, enabling them to be monitored. Speaking of toothbrushing generally in an observation unrelated to this specific product… especially with the average Japanese lifespan continuing to be extended, dental hygiene built up from early on can be considered to indicate the level of Quality of Life.

In addition, there were other startup exhibitors providing items that uses design to market itself and even those not design-oriented but able to use unique features as stressing traditional Japanese customs and utilizing brands from the past. Collaborations among different companies from various sectors were especially eye-catching.

Yukai Engineering’s robot-like toothbrush kit
Image credit: Yukai Engineering

Singapore’s micro-survey startup Happi now going global

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. Singapore-based micro-survey firm Happi is launching its 2.0 app over the Asia-Pacific region, starting with Southeast Asia, Oceania, India, Sri Lanka and Japan as well as Columbia. It has other locations in the pipeline now. Available in 11 languages, the app includes a self-service portal to enable partners and clients to conduct market research and consumer activation quickly, easily and inexpensively. Happi was founded by Greg Lipper in January of 2016 and has to date processed over 2.5 million survey responses from over 20,000 users – mostly university students – in Singapore and Manila. The Happi founder says, What turns this around from a marketing perspective is its ease and frequency. Instead of sitting through a 45-minute survey where you never hear from the company again, respondents only take a minute to answer questions, win prizes, and we can touch base with them anytime we want. This micro-survey app enables clients to understand, engage and converse at scale with precisely defined consumer segments. The surveys are quick and regular, enticing respondents back with opportunities to win prizes and contribute to their favorite causes…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


Happi

Singapore-based micro-survey firm Happi is launching its 2.0 app over the Asia-Pacific region, starting with Southeast Asia, Oceania, India, Sri Lanka and Japan as well as Columbia. It has other locations in the pipeline now. Available in 11 languages, the app includes a self-service portal to enable partners and clients to conduct market research and consumer activation quickly, easily and inexpensively.

Happi was founded by Greg Lipper in January of 2016 and has to date processed over 2.5 million survey responses from over 20,000 users – mostly university students – in Singapore and Manila.

The Happi founder says,

What turns this around from a marketing perspective is its ease and frequency. Instead of sitting through a 45-minute survey where you never hear from the company again, respondents only take a minute to answer questions, win prizes, and we can touch base with them anytime we want.

Happi CEO Greg Lipper

This micro-survey app enables clients to understand, engage and converse at scale with precisely defined consumer segments.

The surveys are quick and regular, enticing respondents back with opportunities to win prizes and contribute to their favorite causes in return for answering 5-question surveys.

Chief Happiness Officer Lipper said,

We have a relationship based on daily conversations with consumers – not a drive-by survey.

Happi recruits users through alliances with a wide range of charities, teams, clubs, community and student activity groups, offering them a risk-free, cost-free and community-building way to raise funding.

Lipper adds,

This gives businesses and individuals around the world the power to ask precisely profiled consumers what they really want, and then deliver a tailored promotion to them based on those exact preferences, adds Lipper.

Happi’s new self-service portal enables clients to define their segments, check on the number of responders who meet that profile, launch surveys and see their results in interactive reports.

Notes Lipper,

Traditional market research is expensive, complex, and resource intensive, meaning only the largest of Asian companies and multinationals are able to include formal market research in their planning and development. Happi makes market research faster, easier and cheaper so that a broader range of companies can use it. This ‘Research Lite’ approach is the first step on the path to more sophisticated marketing plans and digital engagement strategies for SMEs across the region.

Award For Academic Startups ceremony held at Innovation Japan gathering in Tokyo

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. The Award for Academic Startups, marking its fourth year, held its presentation ceremony at Tokyo Big Sight’s East Hall 1 on the opening day of “Innovation Japan.” The annual two-day event is sponsored by the Japan Science and Technology Agency (JST) in cooperation with the New Energy and Industrial Technology Development Organization (NEDO). The 2017 ceremony in particular was special in that the award category came to include an “Early Edge” Award which is for startups that had been launched within the last three years and headed by someone aged 30 years old or younger. The winner of this newly-instituted award was Lily MedTech, headed by Shiho Azuma with support provided by the University of Tokyo. The firm is offering a system for an easier-to-use breast cancer screening based on research results from JST’s Center Of Innovation program. The fact that the young lady CEO’s mother had passed away from breast cancer added extra weight to the need to promote this new technology. Conventional screening methods are detested by women despite the fact that it is a prevalent form of cancer…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


L to R: Takashi Azuma (Prof. of Mechanobio Engineering, the University of Tokyo), Shiho Azuma (CEO of Lily MedTech), Shuichi Matsuda (Chair of Award Selection Committee / Prof. Emeritus, Waseda University)

The Award for Academic Startups, marking its fourth year, held its presentation ceremony at Tokyo Big Sight’s East Hall 1 on the opening day of “Innovation Japan.” The annual two-day event is sponsored by the Japan Science and Technology Agency (JST) in cooperation with the New Energy and Industrial Technology Development Organization (NEDO). The 2017 ceremony in particular was special in that the award category came to include an “Early Edge” Award which is for startups that had been launched within the last three years and headed by someone aged 30 years old or younger.

The winner of this newly-instituted award was Lily MedTech, headed by Shiho Azuma with support provided by the University of Tokyo. The firm is offering a system for an easier-to-use breast cancer screening based on research results from JST’s Center Of Innovation program. The fact that the young lady CEO’s mother had passed away from breast cancer added extra weight to the need to promote this new technology. Conventional screening methods are detested by women despite the fact that it is a prevalent form of cancer which can be life-threatening.

There are some two thousand university-linked startups in Japan but the country is still far behind the US for example in terms of robustness and vigor for this category of startups. The Award for Academic Startups looks to find and highlight technologies based on “own ground” research and development rather than relying on non-Japanese work. Minister Motoo Hayashi in charge of the industry portfolio were among the dignitaries in attendance at the ceremony this year.

Cyfuse Biomedical presented their proprietary 3D bio-printing technology.

Other awards, categorized after the heads of JST, NEDO and the Japan Venture Society as well as the ministers in charge of Education/Science & Technology and of Economy, Trade & Industry, were given to such medical field startups like ORTHOreBIRTH which in tandem with Nagoya Institute of Technology produced an artifical sponge-like bone product – cleared by FDA for use in the United States – as well as Cyfuse Biomedical, along with Saga University, realizing 3D printing of blood vessels and internal organs.

Of interest for me were the power device development plans announced by FLOSFIA as backed by Kyoto University and the University of Tokyo’s Edge Capital plus the development of a new transparent (thermal) insulation material (called SUFA) by tiem factory utilizing Kyoto University research findings and working with materials company YKK AP. The remaining award was given to the University of Tokyo-affiliated PKSHA Technology using an algorithm for furthering Deep Learning.

Benjamin Joffe from Shenzhen-based accelerator HAX shared the latest trends in hardware startups.

Startups spring into action to secure apex access

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This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology. It was in 2015 that the city of Gotemba led by young Mayor Yohei Wakabayashi availed climbers scaling Mt. Fuji from the Shizuoka side with sturdy lavatory structures able to double as emergency shelters in the event of natural disasters (now, the sheds could be equipped with alarm-sensors to turn them into better sanctuaries…). But since April this year there has been a major push in Gotemba to harness technology emanating from a Japanese startup ー albeit via major telecommunications carrier KDDI, which has just announced the buyout of said startup. Soracom, established in 2014 by former Amazon Web Services (AWS) evangelist Ken Tamagawa, has been offering Internet of Things (IoT) service over circuits leased from the giant NTT group ー formerly the Japanese phone monopoly. The startup last year decided to help KDDI, which has a mobile telephony service called au, build its own IoT network. It is upon this technology that Mt. Fuji entryway Gotemba decided to collaborate in realizing a system to keep track of climbers using the pathway leading up to the mountaintop. Beginning on August…

This is a guest post authored by “Tex” Pomeroy. He is a Tokyo-based writer specializing in ICT and high technology.


Image credit: torsakarin / 123RF

It was in 2015 that the city of Gotemba led by young Mayor Yohei Wakabayashi availed climbers scaling Mt. Fuji from the Shizuoka side with sturdy lavatory structures able to double as emergency shelters in the event of natural disasters (now, the sheds could be equipped with alarm-sensors to turn them into better sanctuaries…). But since April this year there has been a major push in Gotemba to harness technology emanating from a Japanese startup ー albeit via major telecommunications carrier KDDI, which has just announced the buyout of said startup.

Soracom, established in 2014 by former Amazon Web Services (AWS) evangelist Ken Tamagawa, has been offering Internet of Things (IoT) service over circuits leased from the giant NTT group ー formerly the Japanese phone monopoly. The startup last year decided to help KDDI, which has a mobile telephony service called au, build its own IoT network. It is upon this technology that Mt. Fuji entryway Gotemba decided to collaborate in realizing a system to keep track of climbers using the pathway leading up to the mountaintop.

Screenshot of the website

Beginning on August 10, 2017 (a day before the newly-instituted Japanese Mountain Day holiday) an IoT-based tracking experiment is being conducted. IoT sensors have been placed along the hiking route, enabling a more accurate count by the municipal authorities as to those trekking up the Mt. Fuji pathway… search & rescue helicopters in particular being faced with hazards when flying near Japan’s highest mountain.

With technical support from KDDI’s research institute, a Low Power Wide Area (LPWA) network being run on the KDDI LoRa PoC Kit ー underpinned by Soracom tech prowess utilized to develop said kitー will be tried out until the end of this mountain-climbing season.

It is said KDDI had been eyeing a sizable corporate buyout within the information-communication sector after being beat to the punch by SoftBank in the attempt to acquire mobile carrier eAccess some years ago. Interestingly, KDDI until recently has been working with another startup Colopl, which is strong in games but in past few years have pushed drone use, aiming to utilize IoT and VR/AR for promotion of rural communities in Japan. Furthermore, KDDI has been working with another startup, Fukuoka-based SkyDisc, regarding tropical fruit cultivation as well. It remains to be seen how startups will handle their relations with KDDI.

Conceptual diagram