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Japan’s AdInnovation partners with Digital Advertising Consortium

Masaru Ikeda Masaru Ikeda
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Tokyo-based AdInnovation, the startup behind mobile ad analytics solutions AdStore Tracking and Hitracking, announced today that it has partnered with Digital Advertising Consortium (TSE:4281, DAC for short), raising an undisclosed sum of funding from the latter. We were told that AdInnovation became an equity-method affiliate of DAC through the partnership. Since its launch back in 2010, AdInnovation has been providing white-label ad performance tracking solutions to many Japanese mobile ad agencies. They raised $1.6 million from several Japanese investors back in July, and recently launched a new performance analytics tool called Hitracking. DAC is a media representation company focused on digital advertising and marketing, founded back in 1996 by several Japanese ad agencies including Hakuhodo (TSE:2433) and Asatsu-DK (TSE:9747). It leads this industry in Japan, followed by Cyber Communications (TSE:4788, CCI for short, founded by Dentsu) and CyberAgent (TSE:4751). Through this new partnership, AdInnovation will explore opportunities in cross-media marketing, providing their clients advertising and marketing services using TV or other mass media as well as internet marketing. In this space, while Japanese media representation leaders like CyberAgent and Adways (TSE:2489) have their own tracking tools respectively such as Camp and PartyTrack, DAC had got nothing like this kind of…

dac-and-adinnovation_logos

Tokyo-based AdInnovation, the startup behind mobile ad analytics solutions AdStore Tracking and Hitracking, announced today that it has partnered with Digital Advertising Consortium (TSE:4281, DAC for short), raising an undisclosed sum of funding from the latter. We were told that AdInnovation became an equity-method affiliate of DAC through the partnership.

Since its launch back in 2010, AdInnovation has been providing white-label ad performance tracking solutions to many Japanese mobile ad agencies. They raised $1.6 million from several Japanese investors back in July, and recently launched a new performance analytics tool called Hitracking.

DAC is a media representation company focused on digital advertising and marketing, founded back in 1996 by several Japanese ad agencies including Hakuhodo (TSE:2433) and Asatsu-DK (TSE:9747). It leads this industry in Japan, followed by Cyber Communications (TSE:4788, CCI for short, founded by Dentsu) and CyberAgent (TSE:4751).

Through this new partnership, AdInnovation will explore opportunities in cross-media marketing, providing their clients advertising and marketing services using TV or other mass media as well as internet marketing. In this space, while Japanese media representation leaders like CyberAgent and Adways (TSE:2489) have their own tracking tools respectively such as Camp and PartyTrack, DAC had got nothing like this kind of tools in their group companies. The partnership indicates DAC’s strong intention that they wanted to obtain such a tool.

For those interested to learn more about their solutions, you can meet with them at AppsWorld North America (February 5-6, San Francisco), Casual Connect Europe (February 11-13, Amsterdam), and SXSW Interactive (March 7-16, Austin).

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Japan’s AdInnovation launches performance analytics tool for mobile developers

Masaru Ikeda Masaru Ikeda
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Tokyo-based AdInnovation, a startup providing ad consulting solutions for mobile developers, announced today that it has launched a performance analytics tool. It’s called Hitracking. Instead of conventional tools in this similar space, the new tool is more focused on giving mobile developers all they need to analyze the performance of their app. This means not only ad performance analytics but also what traffic sources best help the app turn a profit. Their project manager, Ryoma Hosokawa, tells me that the tool aims to show you all the ROI (return on investment) metrics for an app, rather than simple ad performance-focused ROI　metrics. This would include overall profit or loss. In a way, the company wants to set app developers free from monetization concerns so that they can concentrate on development. There is also an SDK that can be embedded in your app to track stats. Pricing depends on the number of requests per month, but it is currently available free until the end of February as part of a promotion. According to the AdInnovation consultant Aya Yamada, they will make two key efforts to make this tool better known. One will be publishing a monthly report of mobile app trends, just…

hitracking_featuredimage

Tokyo-based AdInnovation, a startup providing ad consulting solutions for mobile developers, announced today that it has launched a performance analytics tool. It’s called Hitracking. Instead of conventional tools in this similar space, the new tool is more focused on giving mobile developers all they need to analyze the performance of their app. This means not only ad performance analytics but also what traffic sources best help the app turn a profit.

Their project manager, Ryoma Hosokawa, tells me that the tool aims to show you all the ROI (return on investment) metrics for an app, rather than simple ad performance-focused ROI　metrics. This would include overall profit or loss. In a way, the company wants to set app developers free from monetization concerns so that they can concentrate on development.

There is also an SDK that can be embedded in your app to track stats. Pricing depends on the number of requests per month, but it is currently available free until the end of February as part of a promotion.

According to the AdInnovation consultant Aya Yamada, they will make two key efforts to make this tool better known. One will be publishing a monthly report of mobile app trends, just like what AppAnnie does. The other option is exhibiting their service at as many international showcase events as possible. You will have a chance to meet with them next year at AppsWorld North America (February 5-6, San Francisco), Casual Connect Europe (February 11-13, Amsterdam), and SXSW Interactive (March 7-16, Austin).

The company raised 160 million yen (about $1.6 million) from DBJ Capital, SMBC Venture Capital, and Mitsubishi UFJ Capital back in July.

As for other players in this space, there are services like HasOffers in the US, which secured $9.4 million from Accel Partners in a series A round back in May.

hitracking_dashboard
Hitracking’s dashboard

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