NHN Japan to subsidize Line app business, hopes to intensify international push



Japanese several news resources report today that NHN Japan, most known for its wildly popular Line messaging app, is considering splitting the company into two entities corresponding to its business fields. Its online game portal Hangame is expected to be handled under the existing company but may change its name to Hangame Corporation (tentative), and the Line app, search portal Naver, and news portal and blogging platform Livedoor (acquired from Livedoor Corp in April of 2010) will be handed over to a new company called Line Corporation (tentative title). The split is expected to take place on April 1st, 2013.

In the interests of intensifying international marketing efforts for the Line app, the company is also planning to set up a special company called Line Plus Corporation, which will be jointly funded by Line Corporation and NHN Corporation (the parent company in Korea).

As many of our readers know, NHN Japan recently announced that Line has acquired more than 100 million users worldwide in January, and the company reportedly has intentions to grow the app to as many as 300 or 400 million by the end of 2013. In the social media space, that would put it in pretty exclusive company, likely making it a top five global social network.

For more information on the growth of Line, please check out our interactive Line Timeline which chronicles its growth from its launch back in 2011 up until the present day.