Japanese fashion retailer Beams is experimenting with AR technology to create some truly amazing t-shirts. They’re called Asoberu-T (Asoberu means ‘to play with’ in Japanese) and by viewing these shirts with your mobile camera, a very cool, unique design will emerge.
The company collaborated with a popular manga Gintama to mark the release of its movie, set to hit theaters on July 6th, and the t-shirt went on sale online for a limited time of less than a week. The shirts have famous quotes from the manga characters, and cost 4,200 yen each (or about $42).
In order to play with the t-shirt, you need to download a dedicated app which will be released on July 5th. Users can take photos of the pop-out designs and share them with friends on different social networks. The app will be available for both iOS and Android.
You can check out Asoberu-T over on the Beams online shop.