Japan’s Jiraffe launches “honesty” app Peing – QuestionBox for global audience


See the original story in Japanese.

Tokyo-based Jiraffe announced today that it had launched a so-called “honesty” app for 40 English-speaking markets. The app, dubbed Japan’s answer to Sarahah, is called Peing – QuestionBox with the aim to to help users collect “honest” anonymous feedback from their friends, co-workers and neighbors.

Peing was initially launched for Japanese users by freelance engineer Seseri (his real name has not been disclosed) back in November last year. The service saw about 200 million page views in a month from November 2017 to December 2017, and was subsequently acquired by Jiraffe last month.

According to the company’s CEO Teruaki Aso, they expect the English version will target U.S., UK, Hong Kong, India and other English-speaking markets because even the original Japanese version has seen user access from Mainland China since its Launch.

Aso said in a recent interview with The Bridge:

The overseas expansion is challenging for us. But the rapid launch of the English version was made possible since the app has adopted a global platform like Twitter (for user authentication process).

The company plans to integrate with other platforms like China’s Weibo, and also to support Instagram formats and Chinese language to gain more market share in this sector.

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Translated by Masaru Ikeda
Edited by “Tex” Pomeroy