Japan’s end-of-life startup Yoriso secures $18.8 million

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Tokyo-based Yoriso, the Japanese startup previously known as Minrebi that connects bereaved families to funeral homes and other end-of-life service providers, announced today that it has raised 2 billion yen (about $18.8 million) from SBI Investment, Sumitomo Mitsui Trust Investment, Shinsei Corporate Investment, Nanto Bank, Yamaguchi Capital, and AG Capital.

This follows their series B round back in August of 2015 (securing 285 million yen = $2.3 million US) and series C round back in August of 2017 (securing 1 billion yen = $9 million US). All these bring the startup’s total funding raised so far to about 3.26 billion yen (about $30.7 million US).

Since its launch back in 2009, Yoriso has been offering funeral home reviews and pricing information online aimed at bringing more transparency into funeral planning. In 2015, the company launched a new service on Amazon, accepting orders for sending Buddhist monks for memorial services.