Japan’s handmade item C2C startup Creema files for IPO

Creema Store in Sapporo
Image credit: Creema

Tokyo-based Creema, the Japanese startup behind C2C (consumer-to-consumer) marketplace for handmade items under the same name, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved.

The company will be listed on the TSE Mothers Market on November 27 with plans to offer 113,000 shares for public subscription and to sell about 167,200 shares in over-allotment options for a total of 1,559,700 shares. The underwriting will be led by SBI securities while Creema’s ticker code will be 4017.

Based on the estimated IPO price of 3,250 yen (about $31) a share, the company’s market valuation will be about 19.8 billion yen (about $189.1 million).

Its share price range will be released on November 19 with bookbuilding scheduled to start on November 11 and pricing on November 18. According to the consolidated statement as of February 2020, they posted revenue of 1.49 billion yen (about $14.2 million) with an ordinary profit of 70.6 million yen (about $674,000).

Creema was founded in 2009 by Kotaro Marubayashi, who worked as a manager for a subsidiary of Japanese Internet service company Septeni Holdings after engaging in the music industry when he was attending Keio University. The company launched the handmade item marketplace back in 2010.

It has over 200,000 professional and semi-professional creators selling over 10 million original craft items. In order to increase engagement with sellers and buyers, the company also hosts an annual large-scale showcase event and has flagship stores in several cities across Japan.

Led by founder and CEO Marubayashi (31.89%), the company’s major shareholders include Global Capital Partners (13.7% through two funds), KDDI (11.9% through two funds), Animarism Group (9.1%, Marubayashi’s asset management company), Global Brain (7.1%), and Yuki Ohashi (6.92%, Creema co-founder and managing director).

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