Japanese mobile giant NTT Docomo and medical information provider Nihon Ultmarc have jointly announced that the telco would acquire a 77.5% stake of the medical company for 2.6 billion yen (approximately $26 million) in May.
Nihon Ultmarc was founded in 1962, and has built a database of medical doctors and nurses across the country, providing that information to the pharmaceutical industry. NTT Docomo announced in their business plan for this fiscal year that it expects to grow its medical and health care related business up to 40 billion yen ($400 million) by 2015, which is almost ten times than what it was in 2011. The telco aims to create three new markets by deploying mobile technologies: in health management and prevention support, in health insurance and welfare related services, and medical examination and treatment support.
NTT Docomo had been operating a video service, MD+, for sharing surgical procedures and treatments among doctors. Along with the subsidization, Nihon Ulmarc has integrated with MD+ with the company’s knowledge sharing system for members/doctors, giving them an accumulation of useful intelligence that can go towards better medical services.