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Japanese receipt recording app ‘ReceReco’ hits 1M downloads in first 145 days

SCORE 1,882 Rick Martin Rick Martin
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Back in mid-May we noted that Japanese receipt recording app ReceReco had broken through its first year target of 500,000 downloads, just three and a half months after its January 31st launch. The app lets you take pictures of your receipts with your smartphone camera, reading, analyzing, and storing data about your purchasing history, and it has been very popular here in Japan since its release. At the time, Brain Pad (the company behind the app) said that they were targeting a million downloads before the end of the year. But ReceReco, which remains a fixture at or near the top of the finance app category in Japan, topped 1 million this past Monday, the company now tells us. It took just 145 days to reach that goal, a pace that far exceeds their initial expectations. What’s remarkable here is that this growth comes only on the iOS platform, so once an Android version hits Google Play (that release is scheduled for September), similar popularity is virtually assured now that the app has gained some popularity and name recognition. ReceReco is still only available in Japan, and can be downloaded over on the app store for free, with a paid…

rece-reco

Back in mid-May we noted that Japanese receipt recording app ReceReco had broken through its first year target of 500,000 downloads, just three and a half months after its January 31st launch. The app lets you take pictures of your receipts with your smartphone camera, reading, analyzing, and storing data about your purchasing history, and it has been very popular here in Japan since its release.

At the time, Brain Pad (the company behind the app) said that they were targeting a million downloads before the end of the year. But ReceReco, which remains a fixture at or near the top of the finance app category in Japan, topped 1 million this past Monday, the company now tells us. It took just 145 days to reach that goal, a pace that far exceeds their initial expectations.

What’s remarkable here is that this growth comes only on the iOS platform, so once an Android version hits Google Play (that release is scheduled for September), similar popularity is virtually assured now that the app has gained some popularity and name recognition.

ReceReco is still only available in Japan, and can be downloaded over on the app store for free, with a paid add-ons that removes advertisements. To mark this 1 million download milestone, ReceReco has the ad removal function available at a discount (85 yen) for the rest of the month.

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After becoming Japan’s top iPhone app, ReceReco sees download surge

Rick Martin Rick Martin
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Just recently we told you about Japanese personal finance app ReceReco, which at that time had announced that it had surpassed 500,000 downloads. Since that time, the app spent about some time at or near the top of the Japanese iOS App Store charts [1], and that appears to have given the service a significant boost. A representative for BrainPad Inc, the developer of ReceReco informs us that the app has now passed 800,000 downloads, no doubt thanks its successful week, which likely exposed it to many new users. Those sort of numbers are pretty common in the gaming space, but perhaps it’s a little rare for a finance app. When asked about whether or not the company might try its luck offering such a service to overseas users, we were told that while that’s a consideration, the current focus is on making ReceReco profitable in Japan first [2]. At the recent Infinity Ventures Summit startup event, we heard from another Japanese finance startup called Money Forward. During the pitch, the founder noted that they have have a partnership to integrate with ReceReco, which is certainly a plus for anyone who uses both services. It hit number one overall on…

recereco

Just recently we told you about Japanese personal finance app ReceReco, which at that time had announced that it had surpassed 500,000 downloads. Since that time, the app spent about some time at or near the top of the Japanese iOS App Store charts [1], and that appears to have given the service a significant boost.

A representative for BrainPad Inc, the developer of ReceReco informs us that the app has now passed 800,000 downloads, no doubt thanks its successful week, which likely exposed it to many new users. Those sort of numbers are pretty common in the gaming space, but perhaps it’s a little rare for a finance app.

When asked about whether or not the company might try its luck offering such a service to overseas users, we were told that while that’s a consideration, the current focus is on making ReceReco profitable in Japan first [2].

At the recent Infinity Ventures Summit startup event, we heard from another Japanese finance startup called Money Forward. During the pitch, the founder noted that they have have a partnership to integrate with ReceReco, which is certainly a plus for anyone who uses both services.

recereco
ReceReco rankings on App Store, via App Annie

  1. It hit number one overall on May 20th, and held the number two position until May 23rd.  ↩

  2. Of course, if this service were to branch out to other markets, it would definitely be in need of a name change, I think.  ↩

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Japanese finance app ReceReco off to a good start, surpasses 500,000 downloads for iPhone

Rick Martin Rick Martin
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I’ve written about Japanese personal finance app Zaim in the past, which I’ve been a fan of for quite some time. And now that it has OCR functions to read receipts it’s really a must have if you live in Japan. But as we recently pointed out, Japan has a wide range of startups that offer financial solutions. And one app that is a direct competitor of Zaim is ReceReco. Initially launched back on January 31, this app was developed by Tokyo-based data-mining company Brain Pad, and its name is a sort of mish-mash of the words ‘receipt recording’, which exactly describes its function: recording your personal purchases by snapping a picture of your receipt with your smartphone camera. According to IT Media, the company had previously set a target of 500,000 downloads for its first year. It has reached that goal in just three and a half months, and are now hoping for a million before the year is through. BrainPad is also planning to release an Android app, as well as add more service integrations so you can share your recorded financial data to more destinations. So far it features Facebook and Evernote integration, as well as CSV…

recereco

I’ve written about Japanese personal finance app Zaim in the past, which I’ve been a fan of for quite some time. And now that it has OCR functions to read receipts it’s really a must have if you live in Japan.

But as we recently pointed out, Japan has a wide range of startups that offer financial solutions. And one app that is a direct competitor of Zaim is ReceReco. Initially launched back on January 31, this app was developed by Tokyo-based data-mining company Brain Pad, and its name is a sort of mish-mash of the words ‘receipt recording’, which exactly describes its function: recording your personal purchases by snapping a picture of your receipt with your smartphone camera.

According to IT Media, the company had previously set a target of 500,000 downloads for its first year. It has reached that goal in just three and a half months, and are now hoping for a million before the year is through.

BrainPad is also planning to release an Android app, as well as add more service integrations so you can share your recorded financial data to more destinations. So far it features Facebook and Evernote integration, as well as CSV export. Unlike Zaim, however, ReceReco is only available in Japanese.

If you’d like to learn more about how ReceReco works, check out the demo video below (in Japanese). [Via IT Media]

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