Manila-based Yoyo Holdings , the Japanese-led startup known for its mobile rewards platform Candy, announced last week that it has launched a lock screen-based rewards platform for Android users in Indonesia, called PopSlide. The app is available on Google Play in Indonesia.
The platform distributes news, weather forecasts, other updates, and ads to your smartphone lock screen. In return for viewing such information, users receive rewards for free Internet access on their smartphone.
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Prior to Indonesia, Yoyo Holdings launched PopSlide in the Philippines in August last year, where the app surpassed 100,000 downloads in only 10 days after launch and stayed on top of the free Lifestyle Category of the Google Play store for 30 days. Their advertisers include major global brands such as McDonald’s, Nestle, Unilever, Intel, and CNN.
Yoyo Holdings will launch the service in India, Vietnam, Thailand, and Malaysia, aiming to serve over 400 million Android users in Southeast Asia.
Edited by Kurt Hanson
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