Japan’s Mixi acquires fashion commerce startup Muse&Co for $14.8 million



See the original story in Japanese.

Japanese internet company Mixi (TSE:2121) announced today that it will acquire membership-based fashion commerce company Muse&Co for 1.762 billion yen ($14.8 million). This means that Muse&Co will take a major step forward in as early as three years since its launch back in February of 2012.

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Muse&Co has successfully brought the flash sales method to the mobile commerce space, seeing a monthly revenue ranging from several hundred thousand US dollars in as soon as a year since launch.

Mixi said in a statement that this acquisition will contribute to their smart device businesses in terms of sharing expertise for service operations. This is because about 80% of user traffic for the fashion commerce service comes from smartphone users.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy