Japanese video recipe app Kurashiru secures $30M in funding from Softbank, others

Japanese video recipe app Kurashiru secures $30M in funding from Softbank, others

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Kurashiru
Image credit: Dely

The Japanese startup Dely, which runs video-centric culinary media Kurashiru, announced today that it has raised 3.35 billion yen (about $30 million US) from Softbank, YJ Capital (investment arm of Yahoo Japan), Akatsuki and United. YJ Capital and United have taken part in the previous round.

In terms of the funding amount, the latest round let Dely beat its main rival Every, the company behind Delish Kitchen, which had recently secured $18 million in last year’s end. According to disclosed figures, Dely has raised more than $60 million in total while Delish Kitchen has secured about $50 million to date.

Dely will use the funds to strengthen hiring and marketing efforts, while undertaking new businesses build-up and putting acquisition of other companies into consideration. Coinciding with the announcement, the company unveiled that their mobile app has surpassed 10 million downloads last month.

Dely was established in April of 2014. In September of the same year the Tokyo-based company received funding from Anri and began a food delivery business as the inaugural service. However, after judging the outlook for such services difficult, around February of 2016 the firm pivoted to video curation media, which became the model for their current business.

Edited by “Tex” Pomeroy