Japan’s Nikkei reported earlier today that mobile ad company Mediba has taken over ScaleOut, a Tokyo-based ad tech startup. The purchase price is reportedly 1 billion yen, or approximately $10 million. Mediba is an ad-focused subsidiary of Japan’s second largest telco KDDI. Some of our readers may recall that the company acquired ad-network Nobot back in August of 2011.
ScaleOut runs a demand-side platform (DSP) which allows digital ad buyers to do more through a single interface. For instance, when you place an ad the platform typically helps you determine which network yields the best cost performance.
In this space, we’ve seen more than 20 companies already enter the market, including Japanese internet giants CyberAgent and GMO, as well as FreakOut which raised more than $5 million back in March from Yahoo Japan.
To learn more about the acquisitions that have happened in Japan in recent years, you can find out more on our acquisitions timeline.
We’re also preparing bring you a special interview with the startup’s CEO Daisuke Yamazaki, so please stay tuned for that as well.