Japanese fish delivery startup finds underserved markets using heat maps



See the original story in Japanese.

Our readers may recall when we reported about Tokyo-based Hachimenroppi, a unique startup that delivers fish to restaurants using a disruptive approach.

Today the company unveiled a fascinating heat map showing the geographical distribution of fish quantities transacted at every wholesale market and port in the Tokyo Metropolitan Area. Obviously it gives a clear picture of which areas are relatively out of reach from conventional fish distributors.

In these areas, consumers are less likely to have fresh fish at local stores or restaurants, especially fish delivered on the same day that it’s caught. The startup sees a huge potential in expanding its business to those areas.