TV ads march Mixi’s Monster Strike past 5M users



Mixi has announced today that its popular puzzle RPG game, Monster Strike, now has 5 million users. It initially launched on iOS back in September of 2013, and then on Android in December.

Mixi announced in February that it would partner with Chinese internet giant Tencent to bring Monster Strike to China, ostensibly the first localization for the title when it happens. The game is still (to my knowledge) only available in Japanese, but if you’d like to give it a try, it’s a free download on iOS and Google Play.

The success of Monster Strike thus far has been credited with helping the company return to profit this year, and former general manager of the game department Hiroki Morite was recently named to become Mixi’s new CEO, leading into what the company is calling a ‘regrowth’ stage.

Mixi has been promoting Monster Strike heavily on television in Japan, and its commercials have resulted in the last million users coming in just 18 days.