Japanese internet company Adways (TSE:2849) announced on Thursday that it has invested an undisclosed sum in and partnered with Korean startup 5Rocks. The latter develops growth hacking solutions for mobile apps, and launched services for Japanese app developers last year.
Our readers may recall that 5Rocks raised 230 million yen (approximately $2.3 million) from Japanese VC Global Brain.
Adways has developed a performance analytics solution for mobile apps called PartyTrack, and they plan to integrate their suite with 5Rocks’ solution, aiming to provide more efficient mobile ad marketing services for clients.
Another Japanese startup, Sirok, also introduced a growth hacking tool called Growth Point last month. A series of such service launches indicates this sector will likely be a trending space this year.