Avex Entertainment Inc. , a music and video production company based in Tokyo, has announced a partnership with Line Corporation based around mobile content related to Avex’s artists, which include music superstar Ayumi Hamasaki. Avex has already provided Line stamps for Hamasaki (see below) and other artists, and they also create rooms in Line Play where fans can interact.
The new partnership will see Avex continue to use Line and its many services as a platform, ostensibly in a more formalized manner moving forward. It will be interesting to see how many more entertainment companies follow suit.
A subsidiary of Avex Group. ↩