C Channel, video fashion media for women, secures funds from Tokyo broadcaster

TBS headquarters  Image credit: Tokyo Broadcasting System (TBS)

C Channel, which offers a video-based digital fashion media for young women under the same name, announced in late April that it has fundraised from TBS Television, a Tokyo-based private TV network company. Financial details of the deal have not been disclosed but it is said to be a multi-million dollar investment according to sources. This follows their $4 million funding in a seed round back in April last year.

C Channel initially started offering video clips on their platform but has recently shifted to the distributed content model, similar to news sites like NowThis. They are delivering clips via Facebook, Twitter, Instagram, YouTube, China’s Tudou and among others. The company claimed that they have surpassed 100 million monthly video plays in March thanks to the launch of a ‘how-to’ clip series featuring women’s favorite topics such as how to make up, style hair or cook.

In partnership with TBS Television, C Channel is looking to offer video clips covering lifestyle news, entertainment gossips and gourmet updates for foodies as well as launching a cross-media marketing scheme that allows advertisers to expose their products both on the TV channel and the online video platform.

C Channel recently partnered with Oookbee, a Thai startup providing e-publication and UGC (user generated content) in Southeast Asia. Meanwhile TBS Television has also announced a partnership with Thailand’s Amarin TV for production of several travelogue and shopping program series.

C Channel