Tokyo-based Meleap, the Japanese startup offering the Hado Augmented Reality-powered sports in 39 countries, announced on Monday that it has secured 510 million yen (about $3.5 million US) in the latest round. The round is led by Shanghai-based QC Investment with participation from Incubate Fund, Horipro Group Holdings, Kiraboshi Capital, CiP Fund (managed by Eltes, Tokyu Land Corporation, Kajima Corporation, and East Investment Capital GP), and Waki Planning.
This follows an investment from Interwars last December. In November last year, the company concluded a business and capital alliance with Horipro to create the “Talent League” (teams comprising of TV personalities as players) while having secured funds from Incubate Fund several times in the past. The latest round brought the company’s funding sum up to 2.2 billion yen ($15 million US). They will use the funds to accelerate its global expansion, market the Talent League, and strengthen its recruitment efforts.
Hiroshi Fukuda (current CEO of Meleap), previously of Recruit, and Hitoshi Araki (current CTO of Meleap), previously of Fujitsu, established Meleap in 2014. The company has developed AR games that allow players to perform moves similar to the Kamehameha and Hadouken waves we have seen in animation series, and has 109 directly managed and permanent franchise locations in 39 countries that embody these games as sports. The company has a cumulative total of 3.5 million players and more than 100 million households watching the game. In addition, the Talent League, launched in 2020, allows viewers to cheer on players through the Wow Live app.
via PR Times