Sagri partners with Thai conglomerate to roll out satellite data-based farm soil analysis

Image credit: Sagri

Sagri, the Japanese startup behind a satellite-based agricultural analytics platform under the same name, announced on Monday that it has agreed to conduct a proof-of-concept(PoC) project with Thailand’s largest conglomerate CP Group (Chalung Pokaphan Group). The startup will conduct tests of satellite data-based soil analysis with CP Group’s BKP (Bangkok Produce Merchandising).

The tests will be conducted on corn farmland in the northeastern part of Thailand to confirm that Sagri’s soil analysis method can be performed more quickly and inexpensively than conventional ways. In the future, based on the the analysis result, the startup envisions a project to generate carbon credit derived from farmland by optimizing fertilizer application.

This partnership was revealed during the 5th batch Demo Day of Rock Thailand, an open innovation-focused pitch event run by the Embassy of Japan in Thailand and CP Group since 2019. The event is part of the 2nd batch of Rock Thailand in 2019. Starting with this opportunity, Sagri has begun researching its entry into the Thai market, established a Singapore subsidiary in January, and has been in ongoing discussions with CP Group.

Following securing 100 million yen ($1.4 million US in the exchange rate at the time) in a seed round in June of 2021, Sagri formed a capital and business alliance with Softbank’s SB Technology in 2022, and was subsequently selected for the 4th batch of the accelerator program run by Japan Agricultural Co-operatives for business collaboration.