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Startup partners with TV station to give Japanese seniors work after retirement

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Some of our readers may recall when we previously shared an interesting report from Japanese crowdsourcing website Crowdworks. The report indicated that seniors in Japan are turning to crowdsourced platforms for work. This shift will only accelerate as the country’s population grows older. The findings in that report pushed the crowdsourcing platform to make its next move, launching a crowdsourcing business in collaboration with a major TV station TV Tokyo, targeting seniors specifically [1]. Since the older segment of the population are typically dependent on television as a means of obtaining information, this partnership between the young startup and an established TV station makes perfect sense. The two companies will make efforts to encourage more seniors engage in crowdsourced work, and they plan to launch skill certifications to enhance the movement. The official launch of the platform is set for November 4th, when TV Tokyo will broadcast a show titled Work After Retirement. Crowdworks was first launched back in April of 2012, and has over 16,000 companies using its crowdsourced workforce to date. This initiative aims for 100,000 registered users by end of September next year, as well as one billion yen worth of work for this particular segment. In…

old man japan

Some of our readers may recall when we previously shared an interesting report from Japanese crowdsourcing website Crowdworks. The report indicated that seniors in Japan are turning to crowdsourced platforms for work. This shift will only accelerate as the country’s population grows older. The findings in that report pushed the crowdsourcing platform to make its next move, launching a crowdsourcing business in collaboration with a major TV station TV Tokyo, targeting seniors specifically [1].

Since the older segment of the population are typically dependent on television as a means of obtaining information, this partnership between the young startup and an established TV station makes perfect sense.

The two companies will make efforts to encourage more seniors engage in crowdsourced work, and they plan to launch skill certifications to enhance the movement. The official launch of the platform is set for November 4th, when TV Tokyo will broadcast a show titled Work After Retirement.

Crowdworks was first launched back in April of 2012, and has over 16,000 companies using its crowdsourced workforce to date.

This initiative aims for 100,000 registered users by end of September next year, as well as one billion yen worth of work for this particular segment.

Crowdworks-TVTokyo


  1. In this case, people over the age of 50.  ↩

Japanese reality show will ask contestants to live the Amazon life

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TV Tokyo is planning a new reality TV show where contestants will have to create a home life with items they purchase only from Amazon Japan. The show, to be titled Kaiteki! Amazon Seikatsu!, will be aired on March 4th at 1AM in the morning. Contestants stay in a one-room apartment, buying goods from Amazon Japan such as food, goods to help them pass the time, or even furniture. The goal will be to create a home that people would want to visit. Amazon (NASDAQ:AMZN) is already doing respectably well in the Japanese market, as its sales for 2012 grew 19% over the previous year to 7.8 billion yen (or about $84 million). That’s good enough to make the country Amazon’s second largest foreign market, just behind Germany. The company is also set to release its Kindle Fire HD 8.9 in Japan on March 12, priced at 24,800 yen for the 16GB model ($268), and 29,800 yen ($322) for the 32 GB model. TV Tokyo via Asiajin, Marketzine.jp

amazon-life

TV Tokyo is planning a new reality TV show where contestants will have to create a home life with items they purchase only from Amazon Japan.

The show, to be titled Kaiteki! Amazon Seikatsu!, will be aired on March 4th at 1AM in the morning. Contestants stay in a one-room apartment, buying goods from Amazon Japan such as food, goods to help them pass the time, or even furniture. The goal will be to create a home that people would want to visit.

Amazon (NASDAQ:AMZN) is already doing respectably well in the Japanese market, as its sales for 2012 grew 19% over the previous year to 7.8 billion yen (or about $84 million). That’s good enough to make the country Amazon’s second largest foreign market, just behind Germany.

The company is also set to release its Kindle Fire HD 8.9 in Japan on March 12, priced at 24,800 yen for the 16GB model ($268), and 29,800 yen ($322) for the 32 GB model.

TV Tokyo via Asiajin, Marketzine.jp