Today Amazon Japan launched a storefront focused on females, dubbed ‘Amazon Woman’ (amazon.co.jp/woman), catering to women and mothers specifically. According to CNet Japan (Japanese), it’s the first time that Amazon Japan had a project team driven by a core of female employees. The site will focus on fashions, cosmetics, food, lifestyle goods, etc, with over 6000 items currently listed.
While women may not be treated so fairly in Japan, many internet companies in the country are starting to realize the opportunities in providing custom services to women. Even here at The Bridge we have a special category dedicated to women on our Japanese site.