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Tokyo-based Hachimenroppi, the Japanese startup operating a food delivery service for restaurants, announced on Friday that it has fundraised 240 million yen (about $2.2 million) from SMBC Venture Capital, SBI Investment, Senshu Ikeda Capital, Sansei Capital Investment as well as individual investors. With the latest funding, the firm has secured a total of about 1.1 billion yen ($9.9 million) to date.
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Since launch back in April of 2011, Hachimenroppi has been offering an e-commerce platform for restaurants in the Tokyo Metropolitan Area. In addition to buying from central markets including Tsukiji Fish Market, the company has been forming its own logistics and a vast procurement network with food producers and regional markets across Japan to stably provide restaurants with high quality fishery products, fruits, vegetables as well as meat.
Leveraging its IoT (Internet of Things)-based platform managing deliverers, the company has made many features possible to better serve restaurants, such as optimized deliverer dispatching and notifying the estimated arrival time of an ordered food delivery. The company claims that it will use the funds to strengthen fulfillment and logistics, also planning to focus on web marketing efforts using private and open data management platforms.
Translated by Masaru Ikeda