Apple’s revenue growth in Japan driven by iPhone sales


Apple’s Q2 2014 earnings are out, with the company reporting 26% revenue growth in Japan. It is very true that looking at Apple’s year-on-year revenue growth is very flattering towards the Japan market, as you can see in our chart here:



To be precise, Apple’s strong performance in Japan is (of course) powered by the iPhone, where Apple has taken 55% of the smartphone market, and iPhone sales were up 50% year-on-year (according to CEO Tim Cook in the earnings call).

If we step back a little bit, and Apple’s long-term overall revenue picture for Japan is less dramatic, as you can see below. China is very obviously the company’s primary engine for growth in recent quarters.