Japanese fashion commerce giant Zozotown buys e-commerce solutions provider Aratana



See the original story in Japanese.

Start Today (TSE:3092), a company that provides Japan’s largest fashion commerce site Zozotown, announced today that it has acquired e-commerce solution provider Aratana.

Aratana was launched with the aim to create new jobs for 1,000 people in Miyazaki, a coastal city on Japan’s Kyushu Island. Since its launch in 2007, the company has served more than 800 Japanese companies to develop their e-commerce sites.

Meanwhile, Start Today has been helping apparel brands develop e-commerce sites in addition to operating Zozotown, Start Today’s flagship fashion commerce site. Through the partnership, Aratana will help Start Today offer their e-commerce site development services to apparel brands.

As reported last year, Aratana is comprised of more than 100 engineers, with a 24-year-old security hacker as CTO at the head of the list. The company will maintain its independent business operations with their personnel structure unchanged after the acquisition.

Start Today acquired DIY e-commerce solution startup Stores.jp in 2013. It will be interesting to see how the tie-up will bring synergy to both companies.

Translated by Masaru Ikeda
Edited by Kurt Hanson
Proofread by “Tex” Pomeroy