Japan’s Facy expands into Taiwan, helps local fashion stores get customers from online

Facy Taiwan
Image credit: Styler

See the original story in Japanese.

Tokyo-based Styler, the Japanese startup offering an O2O (offline to online) support service for fashion and apparel stores called Facy, announced today that it has set up an office in Taiwan, officially launching the Facy Taiwanese version. The app is available for iOS and Android.

Some of our readers may recall that the company has seen a sign preparing the Taiwan expansion by hiring local employees and launching a Facebook fanpage in Traditional Chinese. It took over half a year to prepare for their first overseas launch but finally their effort has seen the light of day.

Initially launched in open beta under the previous name of Styler, the Facy app allows users to ask fashion retailers for advice on picking out outfits. In response to these requests, sales representatives at participating retailers will recommend which items users should buy. For retailers, the app works as an O2O (online-to-offline) platform that drives potential customers to real stores.

Styler’s Taiwan team working in Impact Hub Taipei
Image credit: Styler

In May of 2016 the app added a new social communication function that allows users to comment and ‘like’ other user’s posts, followed by rebranding and adding the commerce function that allows physical fashion and apparel stores to easily set up their online storefront back in September last year. The company says they now have acquired about 500,000 monthly active users and have made monthly 4,520 matches between retailers and users.

About 70 fashion retailers in Taipei and Taichung are participating in the Facy Taiwan platform while featured articles posted on Facy are expected to be reproduced on Taiwan’s major media outlets such as GQ Taiwan, Vogue Taiwan, Line Taiwan, and Niusnews. The total number of likes on their Facebook fan pages for male and female customers in Taiwan are nearly double that targeting Japanese users. Since the company has been developing services for Asia from an office in Vietnam for some time, their further regional expansion beyond Taiwan can be also expected.

Edited by “Tex” Pomeroy