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Japanese fashion commerce site Zozotown begins same day delivery service

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Start Today, the Japanese company that operates internet fashion commerce site Zozotown, announced today that it will be able to handle same-day deliveries for items ordered before 9am in the greater Tokyo area, with deliveries arriving that evening. Orders between 9am and 9pm will come on the following morning, and orders after 9pm will arrive the following evening. On a related note, the company’s new fashion coordination app, Wear (wear.jp), which recently surpassed a million downloads, has unveiled a series of fun commercials this past week. You can check them out in their entirety over on the Wear YouTube channel. Here’s one of them below:

Start Today, the Japanese company that operates internet fashion commerce site Zozotown, announced today that it will be able to handle same-day deliveries for items ordered before 9am in the greater Tokyo area, with deliveries arriving that evening. Orders between 9am and 9pm will come on the following morning, and orders after 9pm will arrive the following evening.

On a related note, the company’s new fashion coordination app, Wear (wear.jp), which recently surpassed a million downloads, has unveiled a series of fun commercials this past week. You can check them out in their entirety over on the Wear YouTube channel. Here’s one of them below:

Start Today’s Wear app surpasses a million downloads in Japan, will be promoted in national commercial

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Our readers may recall that Start Today Co. Ltd, the operator of Japanese fashion commerce giant Zozotown, launched its ‘Wear’ app back in October. The application is a fashion coordination search service, letting you save photos of clothes, upload pictures of your own styles, or scan barcodes when you show to get detailed information about an item. In participating stores, you can even buy that item online at Zozotown. Start Today is announcing (today) that the Wear app has surpassed a million downloads, and they’ll be running a promotional commercial for Wear here in Japan starting on March 19th. We’re interpreting this as a sign that the app is off to a reasonably good start, in spite of initial resistance from some local retailers over its showrooming features.

Our readers may recall that Start Today Co. Ltd, the operator of Japanese fashion commerce giant Zozotown, launched its ‘Wear’ app back in October. The application is a fashion coordination search service, letting you save photos of clothes, upload pictures of your own styles, or scan barcodes when you show to get detailed information about an item. In participating stores, you can even buy that item online at Zozotown.

Start Today is announcing (today) that the Wear app has surpassed a million downloads, and they’ll be running a promotional commercial for Wear here in Japan starting on March 19th. We’re interpreting this as a sign that the app is off to a reasonably good start, in spite of initial resistance from some local retailers over its showrooming features.

Fashion commerce is heating up in Japan

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Fashion commerce is a fast-growing industry in Japan, a 104 billion yen market (over a billion dollars) according to the nation’s Ministry of Economy. Many companies are trying to get a piece of this very fruitful internet sector. And here are just a few of the ones that have caught our eyes recently. Emoclo Marketplace is a shopping site that works similar to Locondo, allowing users to try on clothes before they buy. Users can try clothes at home and send them back (at no cost) if they don’t meet expectations. You can buy up to five items at once and have a week to decide. At the time of launch, there are over ten fashion shops on Emoclo, with over 500 items available. We previously mentioned popular fashion site Zozotown in our previous article about Japan’s hottest online shopping malls. The company is expected to release its Wear app sometime soon, and that will certainly help its mobile strategy (see their promo video below). The app allows users to archive items that they like in offline shops by scanning the price tag, and then sharing and discussing these fashion items with other users. Another Japanese fashion e-commerce service with…

zozotown-wearapp-scan

Fashion commerce is a fast-growing industry in Japan, a 104 billion yen market (over a billion dollars) according to the nation’s Ministry of Economy. Many companies are trying to get a piece of this very fruitful internet sector. And here are just a few of the ones that have caught our eyes recently.

Emoclo Marketplace is a shopping site that works similar to Locondo, allowing users to try on clothes before they buy. Users can try clothes at home and send them back (at no cost) if they don’t meet expectations. You can buy up to five items at once and have a week to decide. At the time of launch, there are over ten fashion shops on Emoclo, with over 500 items available.

We previously mentioned popular fashion site Zozotown in our previous article about Japan’s hottest online shopping malls. The company is expected to release its Wear app sometime soon, and that will certainly help its mobile strategy (see their promo video below). The app allows users to archive items that they like in offline shops by scanning the price tag, and then sharing and discussing these fashion items with other users.

Another Japanese fashion e-commerce service with a long history is Buyma. It launched back 2004 and will expand to the U.S. market as Avenue K. At Buyma, Japanese people who reside in overseas countries function as local buyers. Imported brand items are often more expensive in Japan, but by using Buyma, people in Japan have access to the most recent items that have not yet been sold in Japan — and at a cheaper price too. Avenue K will be operated by their partner ImageNetwork. Beyond Japan, Buyma has already expanded to Korea.

These are just a few of the companies that are active in online fashion these days. Hopefully in the future we can continue to tell you about even more.