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Japan’s fashion coordination app Wear hits 2M downloads, aspires to be fashion infrastructure

Rick Martin Rick Martin
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Largely driven by heavy television promotion with a fun new commercial that began on March 19th, Wear (wear.jp), a fashion coordination app from Tokyo-based Start Today, has surpassed 2 million downloads. Start Today, is of course, the company behind Japanese mega fashion commerce site Zozotown. The app has been online for just five months, and its trajectory looks promising. The recent commercial starts popular model Emi Suzuki, who is also one of Wear’s many prominent ‘Wearistas’ on the fashion platform (pictured above). In total there have been more than 400,000 fashion coordinations posted on Wear, with a current average of 10,000 posted per day. Start Today stated in its announcement that it is shooting for five million domestic downloads, and it would be good to see global expansion follow after that. The company aspires to evolve Wear into a sort of infrastructural service in the fashion sector, an ambitious goal even for this Japanese fashion powerhouse. Start Today (PDF)

emi-suzuki-wear

Largely driven by heavy television promotion with a fun new commercial that began on March 19th, Wear (wear.jp), a fashion coordination app from Tokyo-based Start Today, has surpassed 2 million downloads. Start Today, is of course, the company behind Japanese mega fashion commerce site Zozotown. The app has been online for just five months, and its trajectory looks promising.

The recent commercial starts popular model Emi Suzuki, who is also one of Wear’s many prominent ‘Wearistas’ on the fashion platform (pictured above). In total there have been more than 400,000 fashion coordinations posted on Wear, with a current average of 10,000 posted per day.

Start Today stated in its announcement that it is shooting for five million domestic downloads, and it would be good to see global expansion follow after that. The company aspires to evolve Wear into a sort of infrastructural service in the fashion sector, an ambitious goal even for this Japanese fashion powerhouse.

Start Today (PDF)

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Fashion coordination app ‘Wear’ hits number 1 on Japanese App Store thanks to new commercials

Rick Martin Rick Martin
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Start Today, the company behind Japanese fashion commerce site Zozotown, began running television commercials for its fashion coordination app Wear (wear.jp) back on March 19th. And as we have so frequently seen here in Japan, that investment has – at least momentarily – paid off, as Wear has held the top overall iOS app position for the majority of this week. The Android version of Wear has also moved up the rankings significantly, reaching fourth position in the lifestyle category. The Wear commercials feature famous model Emi Suzuki (above), and if you’d like to check them out, you can find them all here.

emi suzuki

Start Today, the company behind Japanese fashion commerce site Zozotown, began running television commercials for its fashion coordination app Wear (wear.jp) back on March 19th. And as we have so frequently seen here in Japan, that investment has – at least momentarily – paid off, as Wear has held the top overall iOS app position for the majority of this week. The Android version of Wear has also moved up the rankings significantly, reaching fourth position in the lifestyle category.

The Wear commercials feature famous model Emi Suzuki (above), and if you’d like to check them out, you can find them all here.

wear-ios
Wear on iOS
Wear on Android
Wear on Android

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Start Today’s Wear app surpasses a million downloads in Japan, will be promoted in national commercial

Rick Martin Rick Martin
SHARE:

Our readers may recall that Start Today Co. Ltd, the operator of Japanese fashion commerce giant Zozotown, launched its ‘Wear’ app back in October. The application is a fashion coordination search service, letting you save photos of clothes, upload pictures of your own styles, or scan barcodes when you show to get detailed information about an item. In participating stores, you can even buy that item online at Zozotown. Start Today is announcing (today) that the Wear app has surpassed a million downloads, and they’ll be running a promotional commercial for Wear here in Japan starting on March 19th. We’re interpreting this as a sign that the app is off to a reasonably good start, in spite of initial resistance from some local retailers over its showrooming features.

Our readers may recall that Start Today Co. Ltd, the operator of Japanese fashion commerce giant Zozotown, launched its ‘Wear’ app back in October. The application is a fashion coordination search service, letting you save photos of clothes, upload pictures of your own styles, or scan barcodes when you show to get detailed information about an item. In participating stores, you can even buy that item online at Zozotown.

Start Today is announcing (today) that the Wear app has surpassed a million downloads, and they’ll be running a promotional commercial for Wear here in Japan starting on March 19th. We’re interpreting this as a sign that the app is off to a reasonably good start, in spite of initial resistance from some local retailers over its showrooming features.

Related news

  1. emi-suzuki-wear Japan’s fashion coordination app Wear hits 2M downloads, aspires to be fashion infrastructure
  2. Fashion coordination app ‘Wear’ hits number 1 on Japanese App Store thanks to new commercials
  3. Japanese fashion commerce site Zozotown begins same day delivery service

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